Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, says premium micro dramas could redefine OTT, with the next five years deciding if they become a lasting entertainment category

Ganapathy Viswanathan Jul 10, 2026 8:01 AM

As Connected TV scales beyond premium reach, advertisers are asking harder questions on frequency, transparency and business outcomes

Kanchan Srivastava Jun 29, 2026 8:48 AM

Subscribers will have access to premium content at Rs 999 for 12 months

exchange4media Staff May 13, 2023 1:04 PM

ZEEL MD & CEO Goenka, said that the proposed merger with Sony Pictures Networks India (SPNI) is in the final stages of stitching up

exchange4media Staff Nov 24, 2021 8:47 AM

Access to the platform's premium content is available exclusively for users of Silver plan and above

exchange4media Staff Jun 24, 2020 1:58 PM

The all-new premium service will give users access to diverse multi-genre marquee content experiences

exchange4media Staff Jan 21, 2020 1:38 PM