Things started picking up for the sector as advertising came in from e-commerce and government

Madhuwanti Saha Nov 9, 2017 8:55 AM

Radio Mirchi partners with Gaana for content sharing?blur=25

Two of Radio Mirchi’s most popular humour shows, Mirchi Murga and Hansi Ke Phuwarey, added to app

exchange4media Staff Oct 6, 2016 8:04 AM

GSK Consumer Healthcare re-launches Horlicks with a new camapaign?blur=25

The new campaign will be supported by an extensive 360 degree campaign. The TVC themed ‘Baandho nahi bachpan ko’ showcases how strong immunity is the foundation of growth’

exchange4media Staff May 14, 2016 8:05 AM

Radio Mirchi and DIAL join hands to launch India’s first airport radio station?blur=25

Radio Mirchi and DIAL launched MIRCHI T3. Co-curated by Radio Mirchi and the music trio-Shankar, Ehsaan & Loy, MIRCHI T3 is India’s first airport radio that will transform and enhance and travel experience of passengers at T3 IGI Airport

exchange4media Staff Nov 2, 2015 8:26 AM

There is stiff competition from heavyweights like Colgate and Unilever: Prashant Pandey?blur=25

"To create a market for specialist toothpaste in the middle of this competitive scenario appeared to be an insurmountable challenge," says Pandey as he talks about Sensodyne’s journey

Sarmistha Neogy Aug 31, 2015 8:32 AM

Prashant Pandey appointed as Marketing Director, GSK Consumer Healthcare?blur=25

Pandey takes over from Jayant Singh who will be Vice President and General Manager of GSK Consumer Healthcare Brazil. Pandey had joined GSK CH India in 2008 as Marketing Head

exchange4media Staff Dec 16, 2014 8:03 AM

Radio ad spends in South expected to end on a high note in Q3?blur=25

It is estimated that advertising spends on radio will register a 15-20% growth

Deepa Balasubramanian Dec 10, 2014 7:57 AM

Finance Minister handling MIB is a smart move, say radio players?blur=25

Radio players call the decision to give MIB to Finance Minister Arun Jaitley a wise move on account of the expediency that the interconnectedness of the two portfolios brings in resolving the sector's issues

Abhinn Shreshtha Nov 12, 2014 8:24 AM

Radio players seek uniform laws, higher FDI & tax relaxation from Budget?blur=25

In the wake of Union Budget, Radio, a sector clearly in need of revival, collectively looks forward to expedited policy reforms that allow fresh investments, fair & uniform policy & tax reforms

Abhinn Shreshtha Jul 9, 2014 8:21 AM

Eliminate policy paralysis in FM sector, implore FM players to the new govt?blur=25

With the change in the centre, private FM operators are hopeful that many long-standing roadblocks, including the Phase III migration, will be resolved quickly

Abhinn Shreshtha Jun 5, 2014 8:15 AM

Radio operators react positively to TRAI's recommendations?blur=25

The FM radio players have appreciated the fact that TRAI has understood most of the concerns raised by them regarding Phase III migration & extension of license period

Abhinna Shreshtha Feb 26, 2014 8:44 AM

Radio needs to become more strategic, say experts?blur=25

According to industry experts, radio is more tactical & needs to become more strategic. They also noted that advertisers are so focussed on television that it is used as a yardstick even for radio

Abhinna Shreshtha Feb 3, 2014 8:29 AM

MRUC elects Mindshare's Ravi Rao as new Chairman?blur=25

Rao takes charge from outgoing Chairman Ravindra Kumar of The Statesman. Prior to this, he had served as Vice-Chairman of the Council

exchange4media Staff Sep 25, 2013 7:41 AM

MRUC elects Mindshare’s Ravi Rao as new Chairman?blur=25

Rao takes charge from outgoing Chairman Ravindra Kumar of The Statesman. Prior to this, he had served as Vice-Chairman of the Council

exchange4media Staff Sep 24, 2013 8:49 PM

Sriram Kilambi elevated to Radio Mirchi Marketing Head?blur=25

Sriram Kilambi, who has been the Senior Vice-President and Cluster Head, ENIL Mumbai, has been promoted as Marketing Head for Radio Mirchi.

Shubhangi Mehta May 5, 2011 8:57 AM