From a chessboard with Cristiano Ronaldo to AI-generated versions of himself, Messi has spent two decades turning football's biggest moments into some of advertising's most talked-about campaigns

e4m Staff Sep 1, 2026 10:16 AM

Industry conversations have particularly intensified around what impact the move could have on the current role and programming responsibilities of Kishore Ajwani

e4m Staff May 18, 2026 9:14 AM

The collection is driven by Raid 2 and Mission: Impossible – The Final Reckoning

e4m Staff Jun 17, 2025 3:03 PM

Bisleri will offer limited-edition bottles spanning the water and soda category across key metros

e4m Staff May 16, 2025 1:08 PM

Sharma, Head of Marketing and Communications, Sony SAB, SET & Sony MAX Movies Cluster, spoke to e4m about 'MainKhushTohFamilyKhush’ campaign for one of the channel's popular shows

Sonam Saini Aug 29, 2023 8:48 AM

The #IELTSmakesitpossible campaign seeks to break the myth surrounding IELTS as a daunting examination

exchange4media Staff May 19, 2023 4:15 PM

The initiative is aimed at creating real, lasting change for women in sport

exchange4media Staff Feb 16, 2022 3:46 PM

The communication start-up has introduced a new remuneration model

exchange4media Staff Mar 16, 2021 9:00 AM