pickleball
From FIFA’s global scale to Wimbledon’s younger audiences and pickleball’s growing appeal, non-cricket sports are opening new opportunities for brands across campaigns, sponsorships and advertising
Sandhi Sarun Jul 9, 2026 9:03 AM
Eurosport India will provide coverage of the World Pickleball League Season 2, scheduled to run from January 24
e4m Staff Jan 16, 2026 2:52 PM
The collaboration with Monica Menon marks another milestone in Women of MG
e4m Staff Nov 18, 2025 2:31 PM
The IPBL will debut from December 1–7, 2025, at the KD Jadhav Indoor Hall, Indira Gandhi Stadium in New Delhi
e4m Staff Nov 17, 2025 11:00 AM
Most recently, Sameer served as CEO of the Global Chess League at the Mahindra Group
WPBL has partnered with Famous Innovations to craft overall communication to engage the next generation of fans
e4m Staff Jul 22, 2025 8:41 AM
Industry experts acknowledge pickleball’s rapid rise, but the challenge for advertisers is to see whether it can translate the player base into a viable audience
Soumya Gawri & Sunidhi Vijay Apr 8, 2025 2:50 PM
The association includes 20-second video ads, display banners, L Bands, split-screen video ads, and logo placement on all online promotions
e4m Staff Jan 27, 2025 1:01 PM
The League will debut on January 24, 2025, on Sony Sports Ten 2 channels
e4m Staff Jan 23, 2025 12:10 PM
'I have been passionate about pickleball since a while, and now the association has grown stronger,' said Mandira Bedi
e4m Staff Nov 15, 2024 1:58 PM
NPL runs the flagship Professional Teams League (NPL ProTour) and a professional tournament circuit
e4m Staff Oct 23, 2024 1:20 PM
Branquila will manage its comprehensive brand and marketing mandate – Digital Marketing, Public Relations, Trade Marketing, Influencer Management and Creative.
e4m Staff Sep 24, 2024 11:32 AM
GCC was also named as the region that will host the first PWR World Series in March 2025
e4m Staff Jul 25, 2024 11:45 AM
