The campaign will see renowned chefs such as Amrita Raichand, Saransh Goila, Shipra Khanna, Ajay Chopra and Meghna coming together to create innovative recipes using Alpenliebe Juzt Jelly

exchange4media Staff 01-June-2019

Pitch CMO Summit 2019: Rajesh Ramakrishnan, MD, Perfetti Van Melle India, gave the valedictory address and explained how personalisation has become an indispensable part of marketing

exchange4media Staff 29-April-2019

The Pitch CMO Summit Delhi 2019 will be held at The Leela Ambience, Gurugram on Friday, April 26, 2019

exchange4media Staff 18-April-2019

The new campaign for Alpenliebe Chatpata has been conceptualised by McCann Worldgroup and is being aired across leading TV and digital channels

exchange4media Staff 19-March-2019

With the launch of Center Fresh Mints, Director-Marketing, Perfetti Van Melle India says globally powermints as a category is gaining a lot of traction

Simran Sabherwal 23-November-2018

Rajesh Ramakrishnan explained how content gives customers something valuable in the form of engagement, entertainment and inspiration and brands in turn get loyalty, trust, respect

exchange4media Staff 10-September-2018

Rajesh Ramakrishnan, MD, Perfetti Van Melle India, & Sunil Kataria, Business Head - India & SAARC, Godrej Consumer Products Limited (GCPL) to address Content JAM conference at ICMA 2018

Pallavi Borkar 13-August-2018

Rajesh Ramakrishnan, Perfetti Van Melle’s new India MD, on challenges, cult advertising, the new Centre Fresh Mints and the way forward

Neeta Nair 13-July-2018

With over 24 years of experience in diverse fields. Rajesh will be responsible for the overall operations of the company for India and Nepal

exchange4media Staff 02-July-2018

The pitch was for the entire portfolio of brands and involves only offline duties

exchange4media Staff 15-January-2018

PVM and Ogilvy have together developed a new campaign that announces the launch of Center fresh Cool Cola flavour in an interesting manner

exchange4media Staff 09-July-2016

Sharma will be heading to Philippines as Managing Director for Perfetti Van Melle; he would be taking on his new role later this month, confirm industry sources

exchange4media Staff 01-July-2015

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra 28-April-2014

Conceptualised by Ogilvy & Mather, the brand's latest campaign, titled 'Yeh Wala', takes on the false claims made by various brands through misleading ads in a hilarious way

Twishy 07-March-2014

In 2014, brands are expected to invest in marketing activities with a whole new perspective, and a good example is that of Coca-Cola, which plans to spend aggressively this year

Twishy 03-January-2014

The new ad builds on the insight that subjects such as history & science are fascinating – but only to historians & scientists, and not poor students, who are forced to study them

Twishy 17-July-2013

The brand is also spreading health awareness by teaching rural consumers to buy branded products rather than the local, unbranded products

Neha Pal 04-March-2013

Perfetti Van Melle India (PVMI) has taken to the outdoor space for its latest promotion. The confectionery major has converted the advertising medium of the age old helium balloon into an attention grabbing outdoor campaign for its brand Big Babol.

exchange4media Staff 08-September-2011

Tapping into the cricket craze, Mentos has rolled out two campaigns as part of its digital initiatives around the recently concluded ICC Cricket World Cup. OgilvyOne is the agency on the campaigns.

Shubhangi Mehta 28-April-2011