perfetti-van-melle-india
Diwali?blur=25

The festive season in India is a perfect chance for brands to drive business with attractive offers and user content on social media, say industry experts

Nafisa Shaheen Oct 23, 2019 9:26 AM

Alpenliebe Juzt Jelly Chefs?blur=25

The campaign will see renowned chefs such as Amrita Raichand, Saransh Goila, Shipra Khanna, Ajay Chopra and Meghna coming together to create innovative recipes using Alpenliebe Juzt Jelly

exchange4media Staff Jun 1, 2019 9:06 AM

Rajesh Ramakrishnan Pitch CMO 2019?blur=25

Pitch CMO Summit 2019: Rajesh Ramakrishnan, MD, Perfetti Van Melle India, gave the valedictory address and explained how personalisation has become an indispensable part of marketing

exchange4media Staff Apr 29, 2019 9:39 AM

cmo?blur=25

The Pitch CMO Summit Delhi 2019 will be held at The Leela Ambience, Gurugram on Friday, April 26, 2019

exchange4media Staff Apr 18, 2019 8:31 AM

Alpenliebe?blur=25

The new campaign for Alpenliebe Chatpata has been conceptualised by McCann Worldgroup and is being aired across leading TV and digital channels

exchange4media Staff Mar 19, 2019 2:12 PM

Rohit Kapoor?blur=25

With the launch of Center Fresh Mints, Director-Marketing, Perfetti Van Melle India says globally powermints as a category is gaining a lot of traction

Simran Sabherwal Nov 23, 2018 8:14 AM

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Rajesh Ramakrishnan explained how content gives customers something valuable in the form of engagement, entertainment and inspiration and brands in turn get loyalty, trust, respect

exchange4media Staff Sep 10, 2018 8:57 AM

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Rajesh Ramakrishnan, MD, Perfetti Van Melle India, & Sunil Kataria, Business Head - India & SAARC, Godrej Consumer Products Limited (GCPL) to address Content JAM conference at ICMA 2018

Pallavi Borkar Aug 13, 2018 8:56 AM

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Rajesh Ramakrishnan, Perfetti Van Melle’s new India MD, on challenges, cult advertising, the new Centre Fresh Mints and the way forward

Neeta Nair Jul 13, 2018 12:54 PM

Rajesh Ramakrishnan?blur=25

With over 24 years of experience in diverse fields. Rajesh will be responsible for the overall operations of the company for India and Nepal

exchange4media Staff Jul 2, 2018 1:49 PM

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The pitch was for the entire portfolio of brands and involves only offline duties

exchange4media Staff Jan 15, 2018 12:48 PM

Center fresh rolls out new campaign for new 'Cool Cola' flavour?blur=25

PVM and Ogilvy have together developed a new campaign that announces the launch of Center fresh Cool Cola flavour in an interesting manner

exchange4media Staff Jul 9, 2016 8:10 AM

Perfetti India’s Marketing Director Nikhil Sharma to move to Philippines as Managing Director?blur=25

Sharma will be heading to Philippines as Managing Director for Perfetti Van Melle; he would be taking on his new role later this month, confirm industry sources

exchange4media Staff Jul 1, 2015 9:12 AM

What clients want from Goafest this year??blur=25

Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival

Priyanka Mehra Apr 28, 2014 9:35 AM

Center Fresh takes a tongue-in-cheek look at the mad ad world?blur=25

Conceptualised by Ogilvy & Mather, the brand's latest campaign, titled 'Yeh Wala', takes on the false claims made by various brands through misleading ads in a hilarious way

Twishy Mar 7, 2014 7:51 AM

Marketers look forward to a more optimistic 2014 after annus horriblis?blur=25

In 2014, brands are expected to invest in marketing activities with a whole new perspective, and a good example is that of Coca-Cola, which plans to spend aggressively this year

Twishy Jan 3, 2014 9:36 AM

Science bringing u down? Beat boredom with Alpenliebe Pop, says Archimedes!?blur=25

The new ad builds on the insight that subjects such as history & science are fascinating – but only to historians & scientists, and not poor students, who are forced to study them

Twishy Jul 17, 2013 8:37 AM

Perfetti eyes BTL, experiential marketing for rural push?blur=25

The brand is also spreading health awareness by teaching rural consumers to buy branded products rather than the local, unbranded products

Neha Pal Mar 4, 2013 8:45 PM

Big Babol blows one big bubble?blur=25

Perfetti Van Melle India (PVMI) has taken to the outdoor space for its latest promotion. The confectionery major has converted the advertising medium of the age old helium balloon into an attention grabbing outdoor campaign for its brand Big Babol.

exchange4media Staff Sep 8, 2011 10:23 AM

Mentos takes digital route to get on cricket bandwagon?blur=25

Tapping into the cricket craze, Mentos has rolled out two campaigns as part of its digital initiatives around the recently concluded ICC Cricket World Cup. OgilvyOne is the agency on the campaigns.

Shubhangi Mehta Apr 28, 2011 9:00 AM