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The festive season in India is a perfect chance for brands to drive business with attractive offers and user content on social media, say industry experts
Nafisa Shaheen Oct 23, 2019 9:26 AM
The campaign will see renowned chefs such as Amrita Raichand, Saransh Goila, Shipra Khanna, Ajay Chopra and Meghna coming together to create innovative recipes using Alpenliebe Juzt Jelly
exchange4media Staff Jun 1, 2019 9:06 AM
Pitch CMO Summit 2019: Rajesh Ramakrishnan, MD, Perfetti Van Melle India, gave the valedictory address and explained how personalisation has become an indispensable part of marketing
exchange4media Staff Apr 29, 2019 9:39 AM
The Pitch CMO Summit Delhi 2019 will be held at The Leela Ambience, Gurugram on Friday, April 26, 2019
exchange4media Staff Apr 18, 2019 8:31 AM
The new campaign for Alpenliebe Chatpata has been conceptualised by McCann Worldgroup and is being aired across leading TV and digital channels
exchange4media Staff Mar 19, 2019 2:12 PM
With the launch of Center Fresh Mints, Director-Marketing, Perfetti Van Melle India says globally powermints as a category is gaining a lot of traction
Simran Sabherwal Nov 23, 2018 8:14 AM
Rajesh Ramakrishnan explained how content gives customers something valuable in the form of engagement, entertainment and inspiration and brands in turn get loyalty, trust, respect
exchange4media Staff Sep 10, 2018 8:57 AM
Rajesh Ramakrishnan, MD, Perfetti Van Melle India, & Sunil Kataria, Business Head - India & SAARC, Godrej Consumer Products Limited (GCPL) to address Content JAM conference at ICMA 2018
Pallavi Borkar Aug 13, 2018 8:56 AM
Rajesh Ramakrishnan, Perfetti Van Melle’s new India MD, on challenges, cult advertising, the new Centre Fresh Mints and the way forward
Neeta Nair Jul 13, 2018 12:54 PM
With over 24 years of experience in diverse fields. Rajesh will be responsible for the overall operations of the company for India and Nepal
exchange4media Staff Jul 2, 2018 1:49 PM
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The pitch was for the entire portfolio of brands and involves only offline duties
exchange4media Staff Jan 15, 2018 12:48 PM
PVM and Ogilvy have together developed a new campaign that announces the launch of Center fresh Cool Cola flavour in an interesting manner
exchange4media Staff Jul 9, 2016 8:10 AM
Sharma will be heading to Philippines as Managing Director for Perfetti Van Melle; he would be taking on his new role later this month, confirm industry sources
exchange4media Staff Jul 1, 2015 9:12 AM
Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival
Priyanka Mehra Apr 28, 2014 9:35 AM
Conceptualised by Ogilvy & Mather, the brand's latest campaign, titled 'Yeh Wala', takes on the false claims made by various brands through misleading ads in a hilarious way
In 2014, brands are expected to invest in marketing activities with a whole new perspective, and a good example is that of Coca-Cola, which plans to spend aggressively this year
The new ad builds on the insight that subjects such as history & science are fascinating – but only to historians & scientists, and not poor students, who are forced to study them
The brand is also spreading health awareness by teaching rural consumers to buy branded products rather than the local, unbranded products
Perfetti Van Melle India (PVMI) has taken to the outdoor space for its latest promotion. The confectionery major has converted the advertising medium of the age old helium balloon into an attention grabbing outdoor campaign for its brand Big Babol.
exchange4media Staff Sep 8, 2011 10:23 AM
Tapping into the cricket craze, Mentos has rolled out two campaigns as part of its digital initiatives around the recently concluded ICC Cricket World Cup. OgilvyOne is the agency on the campaigns.
Shubhangi Mehta Apr 28, 2011 9:00 AM
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