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TV ads?blur=25

According to BARC Week 21 data, while the total number of ad insertions for brands has risen by 12.59%, there are new entrants among the top ten brands too

exchange4media Staff Jun 5, 2020 8:35 AM

Ola cabs?blur=25

The cab-hailing service has teamed up with DriveTech, Mercer and Pearson

exchange4media Staff Feb 12, 2020 2:47 PM

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Singh to spearhead the operations and drive the overall growth and profitability of Pearson in India

exchange4media Staff Oct 4, 2017 5:24 PM

HUL's ad spends grow by 24% despite 7% rise in operating profits?blur=25

Hindustan Unilever Ltd. (HUL) saw its advertising and promotion spends increase by 23.8% in Q2 FY2016. The operating profits, however, saw a marginal growth of 7.2% in comparison with the corresponding period last year

exchange4media Staff Oct 15, 2015 3:11 PM

We need to go back to the basics with print advertising: Asheesh Sabarwal?blur=25

“Great copy is a great way of building a brand,” says Asheesh Sabarwal, VP (Marketing) of Pearson India (who is also on exchange4media INK Awards Jury), as he talks about the strengths and weaknesses of print as a medium today

exchange4media Staff Jul 1, 2015 10:08 AM

We need to go back to the basics with print advertising: Asheesh Sabarwal?blur=25

“Great copy is a great way of building a brand,” says Asheesh Sabarwal, VP (Marketing) of Pearson India (who is also on exchange4media INK Awards Jury), as he talks about the strengths and weaknesses of print as a medium today

exchange4media Staff Jul 1, 2015 9:19 AM

Harish Manwani to join Pearson board as independent Non-Exec Director?blur=25

Manwani will join the Pearson board on October 1, 2013. He continues to be Chief Operating Officer of Unilever Plc, a role he assumed in 2011

exchange4media Staff Aug 8, 2013 7:51 AM

A look at HUL’s vintage communication ideas?blur=25

HUL brands Pears, Liril, Sunlight, Lifebouy and Lux have customised their look over the years but have remained true to the original brand proposition

Priyanka Nair Aug 16, 2012 8:16 PM

A look at HUL’s vintage communication ideas?blur=25

HUL brands Pears, Liril, Sunlight, Lifebouy and Lux have customised their look over the years but have remained true to the original brand proposition

exchange4media Staff Aug 16, 2012 8:16 PM

Sakal brings together 5 lakh kids on a single day?blur=25

Sakal Media Group’s Balmitra Chitrakala Spardha initiative brought together five lakh children across Maharashtra for a state-level drawing competition.

exchange4media Staff Dec 26, 2011 7:51 AM