non-metro

Non-metros drive premiumisation, attract up to 35% of brand spends

Non-metros drive premiumisation, attract up to 35% of brand spends?blur=25

Brands are expanding retail footprints in Tier markets, strengthening digital presence with more localised marketing using regional content and influencers to drive relatability and trust

Sunidhi Vijay Mar 26, 2026 8:47 AM