From an 80-20 split to equal regional spend, the new blueprint for penetrating tier 2 And tier 3 India

NATIVE CONTENT Aug 25, 2026 5:03 PM

The supply of regional creators is growing rapidly, engagement is rising and brands are increasingly using local voices to reach audiences during festivals and cultural moments

Shalinee Mishra Jul 17, 2026 9:20 AM

Brands are expanding retail footprints in Tier markets, strengthening digital presence with more localised marketing using regional content and influencers to drive relatability and trust

Sunidhi Vijay Mar 26, 2026 8:47 AM