non-metro

How regional creators are reshaping India’s influencer economy

Regional Creators Transforming India's Influencer Landscape?blur=25

The supply of regional creators is growing rapidly, engagement is rising and brands are increasingly using local voices to reach audiences during festivals and cultural moments

Shalinee Mishra Jul 17, 2026 9:20 AM

Non-metros drive premiumisation, attract up to 35% of brand spends

Non-metros drive premiumisation, attract up to 35% of brand spends?blur=25

Brands are expanding retail footprints in Tier markets, strengthening digital presence with more localised marketing using regional content and influencers to drive relatability and trust

Sunidhi Vijay Mar 26, 2026 8:47 AM