'Listen, clarify and assure,' say experts who think that Cadbury ought to have taken notes from its handling of the 2003 worm controversy

Tanzila Shaikh Apr 20, 2023 2:03 PM


Moviegoers have been noticing instances of brand integration now more than ever. e4m asks brand experts all the whys and the hows

Tanzila Shaikh Mar 16, 2023 1:17 PM

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Experts weigh in on the new Slice ad and Kiara Advani's newly forged connection with the beverage brand

Tanzila Shaikh Mar 10, 2023 9:49 AM


Hits for actors mean a concomitant increase in endorsements and fees, hence SRK's brand portfolio could bloom, say experts

Tanzila Shaikh Feb 17, 2023 3:11 PM