new-normal
bcg cii?blur=25

The report 'Lights, Camera, Action…and the Show Goes On' evaluates the effect of the pandemic on the media and entertainment industry

exchange4media Staff Dec 17, 2020 1:24 PM

pooja?blur=25

Brands are focussing more on emotions to engage with audience now, says Pooja Garg Khan, Head Corporate Communications, Panasonic India in the latest edition of ‘e4m PR and Corp Comm Festive Series’

Nafisa Shaheen Nov 18, 2020 9:33 AM

ashish sinha?blur=25

Ashish Sinha, Managing Director – India, APAC & MEA, Epsilon, discusses the company's journey helping brands transform customer experiences during COVID

Nafisa Shaheen Oct 21, 2020 9:06 AM

rakhee?blur=25

Rakhee Lalvani, VP, Public Relations & Corp Comm, and Nairita Ghosh, Corp Comm Manager, IHCL talked about how #TravelForIndia campaign inspires to travel safe and help rebuild the sector

Nafisa Shaheen Oct 8, 2020 9:12 AM

inmobi?blur=25

InMobi’s Marketing in the New Normal report explores how marketers are embracing the disruption to repurpose their core marketing strategies

Dipali Banka Aug 26, 2020 12:17 PM

Amazon?blur=25

The campaign has been conceptualised by Ogilvy Bangalore and features a series of situations arising from the new way of living

exchange4media Staff Aug 1, 2020 8:57 AM

Cannes Lions 2020?blur=25

Day 1 of the virtual event also saw the unveiling of a new study on creative effectiveness, carried out on behalf of Cannes Lions and WARC

Misbaah Mansuri Jun 23, 2020 8:11 AM

SBI?blur=25

Singer Shaan features in the #PapaHainNa campaign’s music video with his two sons

exchange4media Staff Jun 20, 2020 6:01 PM

Chandana Agarwal?blur=25

Chandana Agarwal, President - North, 82.5 Communications, looks for the silver lining in the now much written and spoken about ‘New Normal’.

Chandana Agarwal May 23, 2020 6:47 PM

Publicis Groupe?blur=25

Time spent on OTT & entertainment platforms has risen by 34%, according to Publicis Groupe’s latest report ‘Reboot To A New Normal’

exchange4media Staff Apr 16, 2020 9:37 AM