new-age
The initiative marks a clear shift from static, brand led communication to culture native, creator inspired storytelling built for how audiences engage today
e4m Staff Feb 10, 2026 12:03 PM
Prior to this, Molly Jaiswal recently served as Deputy Vice President – Marketing at Impresario Handmade Restaurants
e4m Staff Jun 24, 2025 1:27 PM
The programme, scheduled for June 19–22, 2025, is being launched in collaboration with the Asian Federation of Advertising Associations
e4m Staff May 23, 2025 9:00 AM
LGD brands are slowly rewriting their brand narrative as the market perception gradually shifts
Sunidhi Vijay May 7, 2025 9:37 AM
Experts say GEC and sports genres have taken a bigger hit than others since new-age advertisers were heavy buyers of reality shows and sports
exchange4media Staff Dec 5, 2022 8:55 AM