In-cinema advertising is among the fastest growing revenue streams for multiplexes with a gross profit of 90%, according to KPMG report

Shweta Raaj Singh Jun 5, 2019 9:23 AM


Javier Sotomayor says they plans to take their total count of screens in the country to 600 by 2022

Dolly Mahayan Nov 22, 2018 8:44 AM

DishTV adds 2 new channels to its portfolio

Takes total channel count to more than 620 channels and services

exchange4media Staff Jun 5, 2017 5:35 PM

In-cinema advertising crosses Rs 500 crore mark: Innovation & experiential marketing to be key drivers ahead

In cinema advertising is fast emerging as an important channel for brands to target audiences effectively and the segment is already pegged at over Rs 500 crore

Ruhail Amin Jan 17, 2017 8:46 AM

Raymond's multiplex campaign hits the bull's eye

Raymond’s AOR agency, MOMS Outdoor Media Solutions partnered with Khushi Ambient Media Solutions for life-sized slim backlit media placed at strategic positions in multiplexes

exchange4media Staff Jan 5, 2017 10:38 AM

Single-screen theatres face the brunt of demonetisation while online players woo multiplex customers

Will Shah Rukh Khan’s ‘Dear Zindagi’, which releases today, also face the heat of demonetisation?

Sarmistha Neogy Nov 25, 2016 8:04 AM

Businessworld unveils the Indian Multiplex Awards

The Businessworld Indian Multiplex Awards is a pioneering initiative to honour the rapidly expanding industry & cinema exhibition players who have revolutionised the movie business in India

exchange4media Staff Feb 19, 2014 9:03 AM

CCI scores landmark win for film producers & distributors

The Competition Commission of India has down Draconian and antiquated laws of trade associations in the context of theatrical rights

exchange4media Staff Feb 28, 2012 5:56 AM