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The most common reason for upholding complaints was superlative claims by advertisers, especially for education sector advertisements

exchange4media Staff Nov 5, 2018 5:47 PM

Within the ambit of the Bill, a manufacturer can be fined Rs. 10 for the first offence of mis-claims and misleading advertising and in case of a subsequent offence, the fine may extend to Rs. 50 lakh. The manufacturer can also be punished with imprisonment of up to two years which may extend to five years for every subsequent offence

Venkata Susmita Biswas Mar 6, 2018 9:00 AM

The government is considering a Parliamentary Committee's recommendation of penalties against endorsers of misleading ads

exchange4media Staff Aug 2, 2017 9:21 AM

Patanjali Ayurved fined Rs 11 lakh for misleading ads

A Haridwar court has asked the company to pay the fine after it was found to manufacture its products elsewhere and not by Patanjali itself, as mentioned in the packaging

exchange4media Staff Dec 16, 2016 2:36 PM

Failure of self-regulation may lead to penalty for advertisers

Misleading print & audio-visual ads on food items are under government scrutiny since self-regulation by advertisers is deemed as inadequate

exchange4media Staff Jul 22, 2014 9:39 AM