mica
upgrad

The core programme has been designed by experts from MICA with additional modules co-created with Adfactors PR

exchange4media Staff Aug 13, 2019 11:56 AM

Tata

Tata Salt aims to plant 10,000 trees in a 250km stretch of the Pandharpur Yatra route

exchange4media Staff Jul 16, 2019 2:37 PM

cremica

The new range of products was unveiled at AAHAR, a food and hospitality exhibition underway in Delhi

exchange4media Staff Mar 15, 2019 5:06 PM

minimalist

The Minimalist will create and implement social media campaigns targeted at driving employee engagement, strengthening brand presence & attracting fresh talent

exchange4media Staff Jan 29, 2019 12:25 PM

The integrated campaign showcases flagship ZACL brand’s contribution in empowering farmers

exchange4media Staff Jul 21, 2018 8:55 AM

Leaders from Walmart, Philips Home Healthcare, Tata Chemicals on demonetisation, GST, AI and more

exchange4media Staff May 9, 2018 8:56 AM

The list recognised brands across 10 categories: Social Contributors, Evergreens, Impactful Debuts, Disruptors, Digital Strategist, Resurgents, Master Connectors, Globetrotters, Bottom of the Pyramid and Gender Equitable

exchange4media Staff Jul 7, 2017 7:47 AM

Hakuhodo Percept appoints Sharad Mathur as Senior Vice President

Mathur, who moves from FCB Ulka, will lead the Maruti Suzuki Relationship

exchange4media Staff Apr 6, 2017 8:05 AM

Madhukar Kamath, to step  down as  President of MICA

Madhukar Kamath, President of MICA, to step down post convocation in first week of April

exchange4media Staff Mar 7, 2017 7:58 AM

Publicis wins Cremica Mandate

Prior to this the account was being handled by Taproot

exchange4media Staff Feb 9, 2016 10:22 AM

Tribute: Ramanujam Sridhar Only AGK!

While AGK had many wonderful qualities, the one I admired most and tried to internalise, was his ability to delegate and simultaneously motivate his team writes Ramanujam Sridhar.

Ramanujam Sridhar Feb 8, 2016 8:11 AM

Omnicom’s Top Ten Digital Trends to watch out for in 2016

Omnicom Media Group India in collaboration with MICA Ahmedabad has released a report titled ‘What’s Next in 2016 - Top 10 Digital Trends in India’.

exchange4media Staff Dec 10, 2015 9:47 AM

Omnicom’s Top Ten Digital Trends to watch out for in 2016

Omnicom Media Group India in collaboration with MICA Ahmedabad has released a report titled ‘What’s Next in 2016 - Top 10 Digital Trends in India’.

exchange4media Staff Dec 10, 2015 8:16 AM

Brands adopt ‘No shortcut to success’ formula to market their products

Brands like Meglow, Cremica, Bournvita and Birla Sun Life Insurance have done away with inflated promises for more realistic ones in their latest advertising campaigns

Ritushree Patra Aug 8, 2015 8:16 AM

Tata Salt showcases Mary Kom’s love for the nation

The latest campaign carries the brand’s philosophy forward & celebrates contemporary icons that are going beyond their own success & giving back to the country in their own areas of expertise

Twishy Apr 3, 2014 8:28 AM

Tata Chemicals appoints Draftfcb+Ulka & Leo Burnett; to expand foods portfolio

Following a multi-agency pitch, the company has appointed Draftfcb+Ulka as the creative agency for Tata Salt, while Leo Burnett has been roped in for the Tata I-Shakti Foods portfolio

exchange4media Staff Oct 1, 2013 7:49 AM

NID, FTII, MICA lead in IMPACT M-School Rankings

As per the IMPACT M-School All India list, National Institute of Design occupies the top slot, followed by FTII, National School of Drama, Asian College of Journalism, & MICA

Twishy Jun 29, 2013 10:29 AM

Harvard Business School & MICA develop photonovel case study

The case study dwells on the decision problem faced by the CEO of Eureka Forbes regarding changes to the sales compensation systems

exchange4media Staff Jun 8, 2013 8:27 PM

BOP is not about the farm but about sustainability: R Mukundan

Marketing to bottom of pyramid entails understanding the economic landscape, human capital, sustainability & tech, says MD, Tata Chemicals

Abhinav Mohapatra Feb 18, 2013 7:31 PM