media-radio
Pongal rules the radio waves down South

Radio players are banking heavily on contest-based programming and special content line-up for listeners in Tamil Nadu as Pongal festivities begin

Deepa Balasubramanian Jan 13, 2014 9:11 AM

Ban on news on FM radio may be lifted by year-end

With a central monitoring system expected to be in place in a year's time, will the Government be ready to lift the ban?

Abhinna Shreshtha Jan 7, 2014 8:57 AM

Radio players celebrate Ganeshotsav with recurring properties

Radio Mirchi and Big FM return with their branded properties, Mirchi Modak Service & Big Green Ganesha, respectively, to celebrate Ganesh Chaturthi this year

Saloni Surti Sep 9, 2013 7:47 AM

TV and radio broadcasters take a cautious approach to hiring

Current economic scenario and regulatory changes have pushed broadcasters to put hiring plans on hold. Focus is on stretching existing resources to create value and expand skill sets

Maneka Tanwani Aug 14, 2013 10:26 AM

Hit Anti Roach Gel extends the humour proposition to radio

The two radio spots created by Lowe Lintas generate the laughs, but do not necessarily convey the serious nature of the product, say experts

Saloni Surti Jul 17, 2013 8:26 AM

Can independent music genre become big business for radio?

Independent music has grown exponentially on digital radio, but does it have the potential to be an enticing proposition for mainstream radio? We ask few players...

Saloni Surti Jul 4, 2013 8:10 AM

Low cost, high RoI buoy radio music release

With only royalty cost incurred and options of strong differentiated content, music release of movies has become one of the most beneficial formats for radio

Saloni Surti May 21, 2013 8:03 PM

Why real estate advertisers choose radio over TV

Real estate gives TV a miss but bets on radio as the latter provides TV's strong suit – storytelling – in a cost effective manner, along with consumer engagement

Saloni Surti Apr 29, 2013 8:03 PM

Domex radio campaign rides on the back of theme song

While characterisation of the diseases may not be such a good idea, creating a theme song for radio is the way to go, say experts

Saloni Surti Apr 2, 2013 8:33 PM