media-radio

Radio players are banking heavily on contest-based programming and special content line-up for listeners in Tamil Nadu as Pongal festivities begin

Deepa Balasubramanian 13-January-2014

With a central monitoring system expected to be in place in a year's time, will the Government be ready to lift the ban?

Abhinna Shreshtha 07-January-2014

Radio Mirchi and Big FM return with their branded properties, Mirchi Modak Service & Big Green Ganesha, respectively, to celebrate Ganesh Chaturthi this year

Saloni Surti 09-September-2013

Current economic scenario and regulatory changes have pushed broadcasters to put hiring plans on hold. Focus is on stretching existing resources to create value and expand skill sets

Maneka Tanwani 14-August-2013

The two radio spots created by Lowe Lintas generate the laughs, but do not necessarily convey the serious nature of the product, say experts

Saloni Surti 17-July-2013

Independent music has grown exponentially on digital radio, but does it have the potential to be an enticing proposition for mainstream radio? We ask few players...

Saloni Surti 04-July-2013

With only royalty cost incurred and options of strong differentiated content, music release of movies has become one of the most beneficial formats for radio

Saloni Surti 21-May-2013

Real estate gives TV a miss but bets on radio as the latter provides TV's strong suit – storytelling – in a cost effective manner, along with consumer engagement

Saloni Surti 29-April-2013

While characterisation of the diseases may not be such a good idea, creating a theme song for radio is the way to go, say experts

Saloni Surti 02-April-2013

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