media-radio
Radio players are banking heavily on contest-based programming and special content line-up for listeners in Tamil Nadu as Pongal festivities begin
Deepa Balasubramanian 13-January-2014
With a central monitoring system expected to be in place in a year's time, will the Government be ready to lift the ban?
Abhinna Shreshtha 07-January-2014
Radio Mirchi and Big FM return with their branded properties, Mirchi Modak Service & Big Green Ganesha, respectively, to celebrate Ganesh Chaturthi this year
Saloni Surti 09-September-2013
Current economic scenario and regulatory changes have pushed broadcasters to put hiring plans on hold. Focus is on stretching existing resources to create value and expand skill sets
The two radio spots created by Lowe Lintas generate the laughs, but do not necessarily convey the serious nature of the product, say experts
Independent music has grown exponentially on digital radio, but does it have the potential to be an enticing proposition for mainstream radio? We ask few players...
With only royalty cost incurred and options of strong differentiated content, music release of movies has become one of the most beneficial formats for radio
Real estate gives TV a miss but bets on radio as the latter provides TV's strong suit – storytelling – in a cost effective manner, along with consumer engagement
While characterisation of the diseases may not be such a good idea, creating a theme song for radio is the way to go, say experts
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