media-channels
UNIFIED MEDIA MEASUREMENT?blur=25

Puneet Avasthi, Director, Kantar, speaks with Shripad Kulkarni on Media Compass — India’s first unified currency across traditional and digital media — and what it reveals about Indian media landscape

Shripad Kulkarni May 26, 2026 7:57 AM

MIB?blur=25

In an advisory, the MIB has mentioned that no real-time coverage, dissemination of visuals, or reporting based on ‘sources-based’ information should be undertaken

e4m Staff Apr 26, 2025 4:16 PM

Tata Salt Campaign?blur=25

The AR driven campaign will include the avatar of Mahatma Gandhi coming to life through digital platforms to deliver a reminder on critical acts of safety precautions to adhere to Covid-19

exchange4media Staff Mar 15, 2021 4:36 PM