mccann-erickson
The ad campaign by McCann Erickson highlights the many idiosyncratic and personal factors that govern a house-buying or renting process
Mansi Sharma Sep 13, 2022 8:38 AM
The ad world recounts memories of Sinha, the first Indian woman to set up an advertising agency, who paved the way for generations to follow
Misbaah Mansuri Dec 12, 2019 7:34 AM
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The Luxury chocolate brand that has signed up actor Priyanka Chopra as its brand ambassador was earlier working with Publicis South Asia as its creative partner, however earlier this year the brand moved its creative mandate to McCann
Priyanka Mehra Dec 11, 2015 9:04 AM
The latest communication conceptualised by McCann Erickson captures the joy of having Maggi back in the market
Sarmistha Neogy Dec 2, 2015 8:32 AM
The Marico brand has shifted the frame of reference with its proposition of “Rekindling romance” in a married housewife’s life
“Unfortunately the awards tend to be very competitive; if an agency says I will participate or not participate depending on my result, is an individual decision for the agency to take,” says Nakul Chopra, Chairman of Goafest 2015 & Vice President of Advertising Agencies Association of India (AAAI)
Priyanka Mehra Mar 4, 2015 9:20 AM
The President of Ad Club & Chairman of the Awards Governing Council, in a candid chat, talks about making Goafest 2014 a success even as the festival has drawn flak from a section of adlanders
Priyanka Mehra May 15, 2014 9:52 AM
With Goafest 2014 just three weeks away, creative leaders share their perspective on India's biggest advertising festival, what's topmost on their wish list & the absence of some major agencies
Priyanka Mehra May 5, 2014 10:38 AM
With Goafest 2014 just three weeks away, creative leaders share their perspective on India's biggest advertising festival, what's topmost on their wish list & the absence of some major agencies
Priyanka Mehra May 5, 2014 9:32 AM
Ogilvy has sent in 11 entries for the inaugural Dainik Bhaskar INK Awards, while McCann Erickson has sent in 17 entries. As can be recalled, both the agencies are not sending their entries for Goafest this year
Ogilvy, Leo Burnett and McCann Erickson, which feature in this year's absentees' list, are estimated to account for the largest chunk of entries
Priyanka Mehra Apr 29, 2014 8:26 AM
Good content, a stand on scam ads & higher participation from agencies are the key expectations of clients from Goafest this year in order to wholeheartedly participate in the festival
Priyanka Mehra Apr 28, 2014 9:35 AM
The Chairman, Goafest Organising Committee speaks on the conspicuous absence of the top three agencies from Goafest this year; Leo Burnett & CreativeLand Asia staying away doesn't help either
Priyanka Mehra Apr 24, 2014 9:35 AM
McCann Erickson has confirmed that the agency will not be sending entries for Goafest this year. However, the agency will participate at the festival and send its delegates
Priyanka Mehra Apr 24, 2014 7:57 AM
The Chief Digital Officer of GroupM analyses Nestle India's #shareyourgoodness corporate campaign to highlight how a combination of cultural & social can trigger a remarkable outcome
Rob Norman Apr 16, 2014 8:23 AM
McCann Erickson is currently handling the creative duties of the brand after winning the account in August 2012 on the back of a multi-agency pitch
Priyanka Mehra Feb 4, 2014 8:16 AM
Kishore moves in from Publicis Ambience, Mumbai. He has been part of the advertising industry for over 17 years
Kishore moves in from Publicis Ambience, Mumbai. He has been part of the advertising industry for over 17 years
