The account size is said to be Rs 80 crore, according to sources

exchange4media Staff Jul 30, 2019 6:54 PM

Kataria, Head of Marketing, Mattel India, says the brand has increased its online marketing budget from around 2 per cent to 30-38 per cent

Shweta Raaj Singh Jul 25, 2019 8:36 AM

The fifth edition of the Indian Marketing Awards and India Brand Conclave 2018 will be held on November 29 in Gurugram

exchange4media Staff Nov 23, 2018 8:56 AM

Mattel India's Head of Marketing on the biggest challenge for the toys industry - to keep getting the frequency consumption for kids’ content

Simran Sabherwal Nov 21, 2018 8:23 AM

The association will witness the rides Nitro and Happy Wheels rebranded as ‘Hot Wheels Nitro’ and ‘Hot Wheels Driving School’ starting October 2018.

exchange4media Staff Oct 22, 2018 5:16 PM

Mattel’s energies and efforts will be towards educating parents about the power of play and positioning toys as learning tools.

Venkata Susmita Biswas Oct 12, 2017 8:38 AM

For ‘Cars 3’ Disney India has tied up with 40 brands across categories including Amazon.in, Hamleys, Mattel, Funskool and more

exchange4media Staff Jun 21, 2017 8:26 AM

Tripathy confirmed the news of his exit to exchange4media, tomorrow is his last day in the organisation

Priyanka Mehra & Ruhail Amin Apr 13, 2017 12:49 PM

From merchandise & tech products to collector dolls, accessories & new product launches, 'Dhoom 3' has managed to create a huge branding community for itself

Manasa Mantha Jan 8, 2014 8:57 AM

Topps Company Inc, a sports and entertainment collectables firm, has entered the country riding the IPL wave. The company has lined up an equal share of ATL and BTL buzz for the launch and has roped in Motivator to handle its media duties.

Preeti Hoon May 16, 2011 9:15 AM