mattel

Mattel Toys’ marketing head Lokesh Kataria moves on

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Kataria had been with the company since August 2016

exchange4media Staff Aug 5, 2021 5:53 PM

As screen time increased, Mattel tried to make it more productive for kids: Lokesh Kataria

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In a fireside chat at the Pitch CMO Summit 2021, Kataria, Head of Marketing and Franchise – India, Mattel Toys, spoke about 'Building A Kids Brand In India'

exchange4media Staff May 31, 2021 9:18 AM

Ajit Varghese, Lokesh Kataria to discuss 'Brand Love' at Pitch CMO Summit 2021 Delhi

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The event will be held virtually Tomorrow May 28th, from 2 PM onwards

exchange4media Staff May 27, 2021 8:40 AM

Pitch CMO Summit: How brand love can be a perfect remedy in crisis

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The summit will be held virtually on Friday, May 28, from 2:00 pm

exchange4media Staff May 21, 2021 8:35 AM

Lodestar UM wins Mattel’s media mandate

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The account size is said to be Rs 80 crore, according to sources

exchange4media Staff Jul 30, 2019 6:54 PM

Toy industry will not phase out but co-exist with online gaming: Lokesh Kataria, Mattel

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Kataria, Head of Marketing, Mattel India, says the brand has increased its online marketing budget from around 2 per cent to 30-38 per cent

Shweta Raaj Singh Jul 25, 2019 8:36 AM

IBC 2018: Panel Discussion on 'How marketing can drive the personalisation game at scale'

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The fifth edition of the Indian Marketing Awards and India Brand Conclave 2018 will be held on November 29 in Gurugram

exchange4media Staff Nov 23, 2018 8:56 AM

At Mattel, digital now almost equivalent to traditional marketing spends: Lokesh Kataria

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Mattel India's Head of Marketing on the biggest challenge for the toys industry - to keep getting the frequency consumption for kids’ content

Simran Sabherwal Nov 21, 2018 8:23 AM

Mattel Toys comes to Imagica

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The association will witness the rides Nitro and Happy Wheels rebranded as ‘Hot Wheels Nitro’ and ‘Hot Wheels Driving School’ starting October 2018.

exchange4media Staff Oct 22, 2018 5:16 PM

Mattel's Strategy to Win Millennial Parents Decoded

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Mattel’s energies and efforts will be towards educating parents about the power of play and positioning toys as learning tools.

Venkata Susmita Biswas Oct 12, 2017 8:38 AM

Disney India's brand associations for 'Cars 3' pegged at Rs 110 crore in retail sales value

Disney India's brand associations for 'Cars 3' pegged at Rs 110 crore in retail sales value?blur=25

For ‘Cars 3’ Disney India has tied up with 40 brands across categories including Amazon.in, Hamleys, Mattel, Funskool and more

exchange4media Staff Jun 21, 2017 8:26 AM

Sanjay Tripathy exits HDFC as Senior Executive Vice President, Marketing, Product, Digital, and Direct Channels

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Tripathy confirmed the news of his exit to exchange4media, tomorrow is his last day in the organisation

Priyanka Mehra & Ruhail Amin Apr 13, 2017 12:49 PM

Brands ride the 'Dhoom 3' success story

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From merchandise & tech products to collector dolls, accessories & new product launches, 'Dhoom 3' has managed to create a huge branding community for itself

Manasa Mantha Jan 8, 2014 8:57 AM

Topps brings on board Motivator; enters India via IPL4

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Topps Company Inc, a sports and entertainment collectables firm, has entered the country riding the IPL wave. The company has lined up an equal share of ATL and BTL buzz for the launch and has roped in Motivator to handle its media duties.

Preeti Hoon May 16, 2011 9:15 AM