Guest Column: Shantomoy Ray, Founder and Director of K Factor Communications, examines the growing obsession with social media virality & explores why brands may need to shift their focus to relevance

Shantomoy Ray Aug 12, 2026 8:13 AM

Guest Column: As discretionary spending shifts from long-term asset ownership towards everyday indulgences, brands must rethink their campaigns and budgets, writes M. Gautham Machaiah

M. Gautham Machaiah Jul 15, 2026 2:17 PM

At the Pitch CMO Summit 2026, marketers from across industries debated the formats, tools, and fundamentals shaping brand building today

e4m Staff Jun 9, 2026 8:13 AM