manish-seth
Bacardi takes 'Untameable' tag to digital media in aggressive push

Working with 22 Feet Digital Solutions, the spirit major created a 'digital roadblock' across the country's top 10 internet websites as well as mobile TV applications - Zenga TV and Ditto TV

Abhinna Shreshtha Jan 27, 2014 9:23 AM

Bacardi to go aggressive on digital in 2013

The brand has allocated 15 % of mktg spends on digital; has partnered with Webchutney to create innovative digital impressions

Priyanka Nair Jan 16, 2013 2:15 AM