Radio operators, in the absence of an extensive unified measurement currency, adopt RAM, IRS 2018 or data from third-party research agency. How does it work for them?

Madhuwanti Saha Aug 27, 2018 9:00 AM

IMPACT from the exchange4media Group launches the first edition of its ‘40 Under Forty’ list to recognise extraordinary achievers who are 40 years of age and below in the Indian Media, Marketing and Advertising industry

exchange4media Staff Jul 31, 2018 8:59 AM

TAM releases version 2.0 of mobile app

Fortified version has TV viewership data in GRPs, TVRs for unique TV programs and data for new two markets - Assam & Orissa

exchange4media Staff Jul 13, 2015 10:34 AM

TAM releases version 2.0 of mobile app

Fortified version has TV viewership data in GRPs, TVRs for unique TV programs and data for new two markets - Assam & Orissa

exchange4media Staff Jul 13, 2015 8:29 AM

Video: TAM and BARC disagree on the possibility of co-existence

While TAM CEO LV Krishnan says there is place for multiple players in the market, BARC CEO Partho Dasgupta says there can only be one currency

Abid Hasan Apr 7, 2015 8:12 AM

On redefining the role of TV in the age of digital disruption

At exchange4media's Prime Time Awards, Sam Balsara, Chairman of Madison World, Kartik Sharma, MD of Maxus South Asia, LV Krishnan, CEO of TAM Media, Sagnik Ghosh, VP (Marketing) of Axis Bank and Roland Landers, Head (Corporate Brand) of Zee Entertainment engage in an animated panel discussion on the evolution of the prime time environment

exchange4media Staff Jan 29, 2015 9:41 AM

TAM's rebranded Eikona to focus on earned media management

Eikona's service span will include helping brand custodians listen to the mood of the market, set communications targets, monitor execution, audit & advisory & establish earned media's impact on brand reputation

exchange4media Staff Jul 7, 2014 8:02 AM

Top 10 TV honchos to look out for in 2014

The spotlight this year will be on Uday Shankar, Punit Goenka, NP Singh, B Saikumar, Arnab Goswami, LV Krishnan, Raghav Bahl, Jagdish Kumar, SN Sharma & Rajdeep Sardesai

exchange4media Staff Feb 6, 2014 9:32 AM

"Rupee depreciation has wiped out around Rs 1,200 cr from print media"

According to industry experts, cash, content & carriage are the three challenges facing the media industry, even as tough economic conditions put further pressure on bottomlines

Rashi Bisaria Sep 12, 2013 8:32 AM

Can't run a Rs 40,000-cr industry on imperfect ratings system: Uday Varma

The MIB Secy supports a transparent system & says TAM has not been satisfactory. But, he is also against broadcasters dictating terms for ratings

Abid Hasan Jun 24, 2013 7:57 AM

TAM Ratings Row: STAR India joins the unsubscription brigade

With this, the number of broadcasters pulling out of TAM has gone up to nine & include NDTV, MSM, India TV, Bloomberg TV, Viacom18, Network18, Zee TV & TNN

Abid Hasan Jun 18, 2013 10:01 AM

Chaos over LC1, TAM's biggest challenge

For TAM, it is a Catch 22 situation, while broadcasters are not keen on data from smaller towns, the Govt says TAM is doing injustice by not providing ratings from rural areas

Abid Hasan Jun 12, 2013 7:46 PM

TAM may stop LC 1 town reportage if broadcasters insist

While TAM Media has been expanding its footprint to rural areas, broadcasters feel that the ratings data from LC 1 towns are not always accurate

Abid Hasan Jun 12, 2013 7:14 PM

As Network18 Group plans pullout, TAM keen to resolve issues

After MSM, NDTV & TNN, Network18 Group is set to unsubscribe TAM ratings, even as the ratings agency is suggesting steps to find a way out of the impasse

Abid Hasan Jun 12, 2013 7:14 PM

With one more b’caster logging off, TAM calls for forming new body

TAM Media’s suggestion finds resonance with the broadcasters, who see this committee playing the role of peacemaker in the current ratings row

Abid Hasan Jun 11, 2013 7:58 PM

If not TAM, then what for broadcasters?

Experts skeptical about how b’casters will make their sales pitch to advertisers without TAM data. The step of renouncing TAM data is destructive for the industry, they say

Abhinav Trivedi Jun 11, 2013 7:30 PM

Raise funds, we will deliver dreams: LV Krishnan

The TAM CEO says that there is a need for more funds & the industry has to work together for the same. Until then, it is unfair to put the blame on TAM

Abhinav Trivedi Jun 10, 2013 9:39 PM

TAM brings on board President’s Medal awardee to safeguard ops

The market research service provider has fortified its TV panel home security process by setting up a dedicated vigilance desk headed by a former cop

exchange4media Staff May 15, 2013 6:56 PM

Now, b'casters under TAM scanner for selective claims on ratings

TAM has issued an advisory wherein it takes note of data being dredged to yield interpretations merely to force-fit into a pre-determined conclusion

Abid Hasan & Priyanka Mehra May 15, 2013 1:03 AM