luxury-brand
Chirravuri joins UMM with experience across brand, media and consumer strategy
e4m Staff Aug 20, 2026 1:23 PM
Radhika Dhuru and Vatsala Bisen elevated to Executive Creative Directors alongside Varun Bedi as Executive Business Director
Its vision, in the company's own words, is to become the definitive creative and intellectual voice of luxury across the India, Southeast Asia, Middle East and the Africa corridor
Sumeet Chunkhare, SOBHA Ltd., explores whether today's leaders are ready to own more than marketing and why the future belongs to leaders shaping brand, voice and customer experience
Sumeet Chunkhare Jul 23, 2026 3:15 PM
From endorsing luxury names like Rolex, Bvlgari and Bentley to building businesses & producing content, Priyanka Chopra Jonas’ brand journey is an example of building celebrity value over time
Shalinee Mishra Jul 18, 2026 9:42 AM
Guest Column: Ganapathy Viswanathan, Communication Consultant & Author, decodes how luxury has moved from the fashion runway to the football pitch
Ganapathy Viswanathan Jul 17, 2026 9:15 AM
Previously, she held leadership positions at The Estée Lauder Companies and L'Oréal Group
e4m Staff Jun 22, 2026 10:50 AM
Eyesight specialises in the design, organization, and artistic and technical execution of events and shows
e4m Staff Mar 11, 2026 8:47 AM
Indian brands cut budgets and explore influencer-led models, foreign luxury and lifestyle brands continue to view Indian celebrities as key gateways to a fast-growing market
Shalinee Mishra Feb 4, 2026 8:28 AM
As per data compiled by Rediffusion’s ICYMI platform, the growth is being fuelled by repeatable shifts in consumption patterns, a move from occasion-led purchases to everyday luxury
e4m Staff Jan 24, 2026 10:27 AM
Antoine Pin previously served as Managing Director, Watch Business Unit, at Bulgari Horlogerie
e4m Staff Jan 19, 2026 8:02 AM
Venkataramana Seshagirirao Gorti has held senior leadership positions at companies including ABB, Oracle, GE, Flextronics, Wipro Hydraulics, Honeywell and Homag
e4m Staff Dec 16, 2025 6:15 PM
Global luxury brands are shifting focus, treating India not just as a growth market, but as a source of creative inspiration, cultural influence and new storytelling
Soumya Gawri Oct 29, 2025 8:15 AM
For luxury brands, print remains the preferred medium for building trust and reaching affluent consumers, though digital is rapidly gaining ground as engagement and reach deepen online
Sunidhi Vijay Oct 23, 2025 9:09 AM
Luxury brands are increasingly turning to niche creators and fashion bloggers with strong personal brands and deep expertise in the luxury space
Shalinee Mishra Mar 13, 2025 3:27 PM
Luxury brands have been relying on digital channels and are following the ‘less-is-more’ philosophy to reach their target groups, share industry players
Kanchan Srivastava Feb 19, 2024 8:31 AM
According to Swagat Sarangi, Smytten’s Co-Founder, the targeted sampling ad market in India is a $12-13 billion market
Misbaah Mansuri Jan 23, 2020 9:14 AM