kinetic-india
OOH leaders say that location and consumer insights are available with the billboard industry but the only cause for concern is presumed vs definite data
Noel Dsouza Feb 8, 2021 9:06 AM
Experts say that the two categories contribute around 30% of the media spends on OOH and this is expected to increase significantly
Noel Dsouza Jan 29, 2021 8:19 AM
Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums to data-driven & technology-enabled mediums
Ajay Mehta Dec 23, 2020 8:59 AM
Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process
Noel Dsouza Nov 12, 2020 9:41 AM
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends
Noel Dsouza Oct 26, 2020 8:59 AM
OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season
Noel Dsouza Oct 1, 2020 8:01 AM
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
Noel Dsouza Sep 28, 2020 8:35 AM
Arora has been a part of the agency for nearly three years
exchange4media Staff Sep 22, 2020 9:33 AM
The Managing Director of Cinema (ITV) and OOH (Kinetic) spells out his new client solutions, insights on the in-house tool IOM & trends that will be potent for this new post-COVID market environment
Noel Dsouza Aug 3, 2020 8:42 AM
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
Noel Dsouza Jul 24, 2020 8:54 AM
OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up
Noel Dsouza Apr 27, 2020 9:07 AM
With the coronavirus pandemic throwing a spanner into the works of OOH, experts discuss the future of the industry in terms of growth
Anjali Thakur Apr 7, 2020 8:30 AM
We take a look into the insightful sessions that took place in the 9th edition of NEONS OOH Conference as we gear up for this year’s conference
exchange4media Staff Feb 3, 2020 6:38 PM
The Co-CEO of Kinetic India shares his predictions and insights about what 2020 will hold for the Out-Of-Home industry in India
Anjali Thakur Jan 7, 2020 8:36 AM
Programmatic set to transform DOOH & the year ahead will see media buying backed by data and analytics, say industry experts
exchange4media Staff Dec 19, 2019 7:56 AM
Experts say the draft regulation by Food Safety & Standards Authority of India urging fast food brands to abstain from advertising near schools will lead to a shift from OOH to social media campaigns
exchange4media Staff Nov 20, 2019 8:19 AM
Brands splurge on OOH during this time, contributing about 30 per cent of the annual earnings of the industry in the state, say industry experts
Anjali Thakur Oct 4, 2019 8:27 AM
This was part of a 360-degree Pujo campaign by Pantaloons that was managed end-to-end by WPP
exchange4media Staff Sep 30, 2019 11:34 AM
The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more
Anjali Thakur Sep 23, 2019 8:44 AM
