kinetic-india
Guest Column: Ajay Mehta, Founder & MD, Interactive Television (iTV) & MD, Kinetic India, says, this is the time to move from being perception-based mediums to data-driven & technology-enabled mediums
Ajay Mehta Dec 23, 2020 8:59 AM
Industry players say brands have renewed their interest in the medium and some new sectors have also come on board boosting the recovery process
Noel Dsouza Nov 12, 2020 9:41 AM
Also, with new market environment post-Covid giving momentum to several new sectors like health, OTT, edu-tech and automobile, these categories have increased their OOH spends
Noel Dsouza Oct 26, 2020 8:59 AM
OOH leaders analyse brand opportunities, learnings from other cities and DOOH amplification under MHA guidelines as restaurants in Mumbai finally re-open in October ahead of the festive season
Noel Dsouza Oct 1, 2020 8:01 AM
OOH experts share insights on why a measurement system is of paramount importance in the current COVID market scenario
Noel Dsouza Sep 28, 2020 8:35 AM
Arora has been a part of the agency for nearly three years
exchange4media Staff Sep 22, 2020 9:33 AM
The Managing Director of Cinema (ITV) and OOH (Kinetic) spells out his new client solutions, insights on the in-house tool IOM & trends that will be potent for this new post-COVID market environment
Noel Dsouza Aug 3, 2020 8:42 AM
Given the unpredictable business environment due to the COVID crisis, marketers are looking for ROI-driven campaigns and accountability for each ad dollar spent
Noel Dsouza Jul 24, 2020 8:54 AM
OOH industry leaders talk about how the COVID-19 pandemic has hindered their agencies and their expectations on when growth will pick up
Noel Dsouza Apr 27, 2020 9:07 AM
With the coronavirus pandemic throwing a spanner into the works of OOH, experts discuss the future of the industry in terms of growth
Anjali Thakur Apr 7, 2020 8:30 AM
We take a look into the insightful sessions that took place in the 9th edition of NEONS OOH Conference as we gear up for this year’s conference
exchange4media Staff Feb 3, 2020 6:38 PM
The Co-CEO of Kinetic India shares his predictions and insights about what 2020 will hold for the Out-Of-Home industry in India
Anjali Thakur Jan 7, 2020 8:36 AM
Programmatic set to transform DOOH & the year ahead will see media buying backed by data and analytics, say industry experts
exchange4media Staff Dec 19, 2019 7:56 AM
Experts say the draft regulation by Food Safety & Standards Authority of India urging fast food brands to abstain from advertising near schools will lead to a shift from OOH to social media campaigns
exchange4media Staff Nov 20, 2019 8:19 AM
Brands splurge on OOH during this time, contributing about 30 per cent of the annual earnings of the industry in the state, say industry experts
Anjali Thakur Oct 4, 2019 8:27 AM
This was part of a 360-degree Pujo campaign by Pantaloons that was managed end-to-end by WPP
exchange4media Staff Sep 30, 2019 11:34 AM
The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more
Anjali Thakur Sep 23, 2019 8:44 AM
Kinetic has installed life-size billboards for the campaign across major traffic junctions in 16 cities
exchange4media Staff Aug 16, 2019 1:19 PM
To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office
exchange4media Staff Jul 16, 2019 5:19 PM
