kinetic-india
Brands splurge on OOH during this time, contributing about 30 per cent of the annual earnings of the industry in the state, say industry experts
Anjali Thakur Oct 4, 2019 8:27 AM
This was part of a 360-degree Pujo campaign by Pantaloons that was managed end-to-end by WPP
exchange4media Staff Sep 30, 2019 11:34 AM
The Co-CEO of Kinetic India talks about the disruptions the company is planning, the trends, emergence of DOOH and more
Anjali Thakur Sep 23, 2019 8:44 AM
Kinetic has installed life-size billboards for the campaign across major traffic junctions in 16 cities
exchange4media Staff Aug 16, 2019 1:19 PM
To create awareness on industry trends, Kinetic India hosted a workshop on Programmatic Advertising Digital OOH on 12th July 2019 at the GroupM Mumbai office
exchange4media Staff Jul 16, 2019 5:19 PM
Rachana Lokhande, CO-CEO, Kinetic India addressed a session on 'Measuring Impact in OOH Advertising: Practical or Impossible?'
exchange4media Staff Mar 9, 2019 10:55 AM
At the NEONS OOH Conference and Awards 2019, Lokhande CO-CEO, Kinetic India will speak on 'Measuring Impact in OOH Advertising: Practical or Impossible’?
exchange4media Staff Mar 4, 2019 8:21 AM
The advantages of transit advertising is that it can’t be turned off like a television, delivers a varied audience, offers flexibility of ad size and location, and has longer shelf life
Dolly Mahayan Mar 1, 2019 9:09 AM
The Delhi Metro network allows advertisers to get direct access to consumers given the eye level panels placed, higher dwell time & easy readability in a captive atmosphere
Dolly Mahayan Jan 8, 2019 8:55 AM
Ranveer Singh came on board as Kotak Mahindra Bank’s brand ambassador in June 2018 and is the face of its #IndiaInvited campaign
exchange4media Staff Nov 13, 2018 7:50 AM
According to industry experts, OOH industry is once again expecting a huge surge in traffic thereby compensating for the losses incurred last year due to policy changes
Dolly Mahayan Oct 15, 2018 9:05 AM
'The Bloody Ghoul' symbol has been sprayed on Sacred Games billboards across the city
exchange4media Staff Aug 17, 2018 8:55 AM
The agency also took home the OOH Media Agency of the Year with its CEO Suresh Balakrishna honoured as the OOH Person of the Year
exchange4media Staff Mar 22, 2018 8:56 AM
Decoding the brief using ‘Aureus’, a state-of-art planning tool and clearly defined the role of OOH, the media strategy adapted was to build quick impact and brand registration in top 11 cities during the period of 20 days
exchange4media Staff Aug 9, 2017 1:54 PM
To capture imagination and create intrigue the audience ahead of the car’s introduction, Kinetic worked on creating an immersive, sensory experience at two of the country’s busiest airports - Delhi and Mumbai
exchange4media Staff Aug 29, 2016 12:10 PM
The campaign was executed in Mumbai and Bangalore for period of 13 days
exchange4media Staff Aug 22, 2016 6:38 PM
Lokhande will oversee the trading, operations and buying functions of the company
exchange4media Staff Apr 14, 2016 4:15 PM
Prior to this, he was Creative Director with Madison Outdoor Media Solutions. He was with the agency for three years. In his new role, Sengupta will report to Amit Sarkar, COO, Kinetic India
exchange4media Staff Aug 26, 2014 8:09 AM
Mohanty will be based in Delhi and will report to Amit Sarkar, COO, Kinetic India. His last assignment was with LG Ads, where he was General Manager
exchange4media Staff Sep 30, 2013 8:07 AM
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