In today’s e4m Pride of India series, Zivame Head of Marketing Khatija Lokhandwala talks about the brand’s journey and its role in 'shifting perceptions about the intimate-wear category'

Mansi Sharma Apr 5, 2022 8:14 AM

The campaign focuses on real women proudly showcasing products from Zivame making the brand more relatable to its core consumers

exchange4media Staff May 25, 2021 5:13 PM

The campaign is built on real-life challenges and embarrassment faced by women

exchange4media Staff Dec 19, 2020 4:05 PM

A webinar curated by TLC and exchange4media Group saw a panel of industry experts deliberate on how the fashion and lifestyle industry has been recovering from the pandemic

exchange4media Staff Sep 9, 2020 9:17 AM