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Tiwari who has been associated with the campaign from the beginning, spoke about the overarching thought behind the campaign, working with the brand over years and more
The campaign has been conceptualized and written by Nitesh Tiwari and Nikhil Mehrotra
exchange4media Staff 23-July-2018
Registrations for this season of KBC are open until 22nd June wherein at 8:30 pm a question will be released by Mr. Amitabh Bachchan
exchange4media Staff 11-June-2018
A total of Rs 24,000 cr is expected to be spent over the two-month period
exchange4media Staff 03-October-2017
Star Plus retained the top spot in the urban market while Zee Anmol continued to rule the rural market
exchange4media Staff 22-September-2017
Following two of its popular shows going off air on Hindi GEC SET, SPN is now facing a tough tie with losing out IPL media rights to Star India
Madhuwanti Saha 05-September-2017
Dangal director Nitesh Tiwari has been associated with KBC campaigns for six seasons in a row
As Uday Shankar, Chairman and CEO at Star India completes a decade at the helm, he reflects on his journey that had him take bold calls, bet big on the power of digital and sports, leverage the power of media for social good and challenge the status-quo to build India’s largest entertainment media company
Sam Balsara,Chairman and Managing Director, Madison World gives us his overview of Uday Shankar’s 10 years at Star India
From Red Label's take on 'live-in' relationships to Anouk's stance on 'homosexuality', brands are seen to be riding on social issues to grab consumer attention
N P Singh, CEO, MSM talks about launching new shows & return of old successful shows in order to win back audiences on Sony, key highlights of broadcast industry in 2014, the rise of e-tailers as a major advertising category, his support for Star RIO initiative, giving KBC a rest for a year, and more...
Priyanka Mehra & Collin Furtado 10-December-2014
Leader Star Plus lost a little ground, as did Colors at the No. 2 spot with Comedy Nights with Kapil contributing to the slump
Collin Furtado 31-October-2014
Breaking away from the Saas-Bahu mould, Sony Entertainment Television turns the focus on a man's struggle to strike the perfect balance in its new show 'Hum Hain Na', which goes on air on September 1
exchange4media Staff 30-August-2014
Digital destinations include the new-look KBC website, KBCSony.com, the official KBC App, and the KBC Play Along Application. Both, the official App and the Play Along app, are available on iTunes (iOS), Android and Windows
exchange4media Staff 16-August-2014
From Idea, Micromax, KBC to HUL, advertisers and marketers across industries are going big on cashing in on the Independence Day weekend and rekindling the patriotic fervour. exchange4media lists out latest brand engagements this Independence Day
In a bid to recapture audience attention, KBC has rolled out a new promo for Season 8, which sports the tagline – ‘Yahaan sirf paise hi nahi... yahaan dil bhi jeete jaate hain’
exchange4media Staff 08-July-2014
Content originality, connect with viewers, specialisation & ease of access are four pillars that TV players need to build their business on to stay abreast with changing times
Abhinav Trivedi 28-October-2013
Viewership fatigue and stiff competition from other channels has led to the decline in stickiness of KBC's Season 7, resulting in a ratings drop of more than 50 per cent
Abhinav Trivedi 08-October-2013
Entertainment has its own mindshare and the consumer is much more receptive when brands talk entertainment, says the CMO of Axis Bank
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