According to some industry experts, if the consumer shift to digital platforms continues then broadcasters may face challenges while getting the right value for non-fiction shows

Sonam Saini Jan 21, 2022 8:47 AM

The stakeholders of the show share exclusive insight into the its format, marketing strategies and more

Javed Farooqui Oct 7, 2021 8:37 AM

A question on 'Aspirants' featuring on KBC is a sign that TVF's shows have become enmeshed in popular culture, believes Koshy

Mansi Sharma Sep 16, 2021 12:35 PM

The show, which enjoys high credibility among advertisers, has witnessed a 15-20% increase in ad rates this season

Javed Farooqui Aug 30, 2021 8:35 AM

With new additions to the format, the show will premiere on Aug 23

exchange4media Staff Aug 18, 2021 3:55 PM

Vedantu, which is the 'co-powered by' sponsor, is encouraging participation for ‘Student Special Week’

exchange4media Staff Oct 6, 2020 4:16 PM

The report by Elara Capital also states further recovery for pricing in the GEC genre is expected only after the IPL is over as the latter has extracted a huge chunk of ad budget

exchange4media Staff Sep 30, 2020 1:11 PM

Ten winners across India will stand a chance to win Rs 1 lakh each every day through the season

exchange4media Staff Sep 28, 2020 12:05 PM

The campaign aims to tell inspiring human stories in the times of the pandemic

exchange4media Staff Sep 1, 2020 12:04 PM

Sodhi, Business Head - Digital, Sony Pictures Networks India, talks about the various facets of SonyLiv, partnerships on live TV, growth & revenue strategy and more

Srabana Lahiri Aug 20, 2019 8:09 AM

Industry experts believe NTO will not have any effect on KBC’s viewership

Moumita Bhattacharjee Aug 19, 2019 9:08 AM

The show will go on- air from 3 September at 9pm from Monday- Friday.

Sonam Saini Aug 29, 2018 8:54 AM

Tiwari who has been associated with the campaign from the beginning, spoke about the overarching thought behind the campaign, working with the brand over years and more

Misbaah Mansuri Jul 27, 2018 8:58 AM

The campaign has been conceptualized and written by Nitesh Tiwari and Nikhil Mehrotra

exchange4media Staff Jul 23, 2018 4:48 PM

Registrations for this season of KBC are open until 22nd June wherein at 8:30 pm a question will be released by Mr. Amitabh Bachchan

exchange4media Staff Jun 11, 2018 5:18 PM

A total of Rs 24,000 cr is expected to be spent over the two-month period

exchange4media Staff Oct 3, 2017 7:15 AM

Star Plus retained the top spot in the urban market while Zee Anmol continued to rule the rural market

exchange4media Staff Sep 22, 2017 1:52 PM

Following two of its popular shows going off air on Hindi GEC SET, SPN is now facing a tough tie with losing out IPL media rights to Star India

Madhuwanti Saha Sep 5, 2017 7:49 AM

Dangal director Nitesh Tiwari has been associated with KBC campaigns for six seasons in a row

Neeta Nair Jul 21, 2017 8:25 AM

As Uday Shankar, Chairman and CEO at Star India completes a decade at the helm, he reflects on his journey that had him take bold calls, bet big on the power of digital and sports, leverage the power of media for social good and challenge the status-quo to build India’s largest entertainment media company

Simran Sabherwal Jul 4, 2017 8:29 AM