Tags Of Advertising, TV Media Digital Marketing Agency - Exchange4media

`kbc`

OTT and video advertising are part of every media plan today: Uday Sodhi

Sodhi, Business Head - Digital, Sony Pictures Networks India, talks about the various facets of SonyLiv, partnerships on live TV, growth & revenue strategy and more

Srabana Lahiri Aug 20, 2019 8:09 AM

KBC11 starts today: 80% ad inventory sold; rates expected to go up around Diwali

Industry experts believe NTO will not have any effect on KBC’s viewership

Moumita Bhattacharjee Aug 19, 2019 9:08 AM

SET signs 8 sponsors for KBC 10, 65% inventory sold before launch

The show will go on- air from 3 September at 9pm from Monday- Friday.

Sonam Saini Aug 29, 2018 8:54 AM

The challenge was making it look authentic: Nitesh Tiwari on KBC campaign

Tiwari who has been associated with the campaign from the beginning, spoke about the overarching thought behind the campaign, working with the brand over years and more

Misbaah Mansuri Jul 27, 2018 8:58 AM

Kaun Banega Crorepati salutes spirit of resilience with #KabTakRokoge

The campaign has been conceptualized and written by Nitesh Tiwari and Nikhil Mehrotra

exchange4media Staff Jul 23, 2018 4:48 PM

Kaun Banega Crorepati registrations start with a record milestone of 27.2 lakh entries

Registrations for this season of KBC are open until 22nd June wherein at 8:30 pm a question will be released by Mr. Amitabh Bachchan

exchange4media Staff Jun 11, 2018 5:18 PM

Are advertisers bullish with festive ad spends this year?

A total of Rs 24,000 cr is expected to be spent over the two-month period

exchange4media Staff Oct 3, 2017 7:15 AM

BARC Week 37: KBC remains most watched show for two weeks in a row; helps SET move up to second position in Urban Market

Star Plus retained the top spot in the urban market while Zee Anmol continued to rule the rural market

exchange4media Staff Sep 22, 2017 1:52 PM

After IPL, what will SPN bank upon?

Following two of its popular shows going off air on Hindi GEC SET, SPN is now facing a tough tie with losing out IPL media rights to Star India

Madhuwanti Saha Sep 5, 2017 7:49 AM

KBC as a game show does not discriminate, it is a great leveler: Nitesh Tiwari

Dangal director Nitesh Tiwari has been associated with KBC campaigns for six seasons in a row

Neeta Nair Jul 21, 2017 8:25 AM

STARring Uday Shankar: Failures are huge assets but success can be a big liability

As Uday Shankar, Chairman and CEO at Star India completes a decade at the helm, he reflects on his journey that had him take bold calls, bet big on the power of digital and sports, leverage the power of media for social good and challenge the status-quo to build India’s largest entertainment media company

Simran Sabherwal Jul 4, 2017 8:29 AM

Guest Column: With Uday, there's never a dull moment: Sam Balsara

Sam Balsara,Chairman and Managing Director, Madison World gives us his overview of Uday Shankar’s 10 years at Star India

Sam Balsara Jul 4, 2017 7:44 AM

Trendspotting: Brands ride on social causes, bank on high recall value

From Red Label's take on 'live-in' relationships to Anouk's stance on 'homosexuality', brands are seen to be riding on social issues to grab consumer attention

Ankur Singh Jun 15, 2015 8:00 AM

Sony focuses on a way back to winning audience's heart

N P Singh, CEO, MSM talks about launching new shows & return of old successful shows in order to win back audiences on Sony, key highlights of broadcast industry in 2014, the rise of e-tailers as a major advertising category, his support for Star RIO initiative, giving KBC a rest for a year, and more...

Priyanka Mehra & Collin Furtado Dec 10, 2014 9:58 AM