kbc
Dr. Sandeep Goyal compares KBC and Bigg Boss as contrasting television success stories, arguing that while KBC has evolved with its audience, Bigg Boss must reinvent itself to remain relevant
Sandeep Goyal Aug 26, 2026 8:29 AM
Guest Column: Dr. Sandeep Goyal decodes why KBC’s new theme line is not an advertising message but a product repositioning
Sandeep Goyal Aug 24, 2026 8:15 AM
Kaun Banega Crorepati Season 18 will premiere on Monday, August 10 at 9.00PM exclusively on Sony Entertainment Television and Sony LIV
e4m Staff Jul 20, 2026 4:06 PM
Audiences no longer want passive viewing, they seek participation; plus reality formats attract higher-value sponsorships, marquee advertisers and celebrities, note broadcast experts and players
Aditi Gupta Jan 29, 2026 8:51 AM
Earlier, Pantvaidya was Business Head - Sony Entertainment Television (SET)
Seventeen seasons on, KBC continues to command advertiser premiums and steady margins—raising the question of whether it’s pricing power, star appeal, or legacy trust that keeps the format afloat
Aditi Gupta Sep 9, 2025 9:29 AM
Two of Indian television’s most iconic shows, ‘Kaun Banega Crorepati’ and ‘Kyunki Saas Bhi Kabhi Bahu Thi’, mark 25 years since their debut, celebrating a legacy that shaped prime time
Dasgupta recounted the pivotal moment while commenting on a post shared by Sameer Nair, celebrating the silver anniversary of the iconic quiz show
Industry observers share that while KBC remains a high-impact show with Amitabh Bachchan's strong mass appeal, some advertisers may wait for more data before getting on board
Sonam Saini Sep 13, 2024 8:48 AM
ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
The association with KBC is a natural extension of AESL's commitment to education, Aakash said
e4m Staff Aug 28, 2024 3:35 PM
According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform
Sonam Saini Aug 20, 2024 8:51 AM
Some industry watchers believe that KBC 15 may not see a 100% ad inventory sell-out as there could be a shift of eyeballs and ad spends
Aditi Gupta Aug 18, 2023 9:07 AM
The latest campaign has been aligned with the upcoming season of KBC
exchange4media Staff Aug 16, 2023 1:56 PM
The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket World Cup
Aditi Gupta Jun 9, 2023 9:27 AM