Some industry watchers believe that KBC 15 may not see a 100% ad inventory sell-out as there could be a shift of eyeballs and ad spends

Aditi Gupta Aug 18, 2023 9:07 AM

gowardhan ghee?blur=25

The latest campaign has been aligned with the upcoming season of KBC

e4m Desk Aug 16, 2023 1:56 PM


The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket World Cup

Aditi Gupta Jun 9, 2023 9:27 AM


According to some industry experts, if the consumer shift to digital platforms continues then broadcasters may face challenges while getting the right value for non-fiction shows

Sonam Saini Jan 21, 2022 8:47 AM

ranveer singh?blur=25

The stakeholders of the show share exclusive insight into the its format, marketing strategies and more

Javed Farooqui Oct 7, 2021 8:37 AM

KBC TVF?blur=25

A question on 'Aspirants' featuring on KBC is a sign that TVF's shows have become enmeshed in popular culture, believes Koshy

Mansi Sharma Sep 16, 2021 12:35 PM


The show, which enjoys high credibility among advertisers, has witnessed a 15-20% increase in ad rates this season

Javed Farooqui Aug 30, 2021 8:35 AM


With new additions to the format, the show will premiere on Aug 23

e4m Desk Aug 18, 2021 3:55 PM


Vedantu, which is the 'co-powered by' sponsor, is encouraging participation for ‘Student Special Week’

e4m Desk Oct 6, 2020 4:16 PM


The report by Elara Capital also states further recovery for pricing in the GEC genre is expected only after the IPL is over as the latter has extracted a huge chunk of ad budget

e4m Desk Sep 30, 2020 1:11 PM

Sony Liv?blur=25

Ten winners across India will stand a chance to win Rs 1 lakh each every day through the season

e4m Desk Sep 28, 2020 12:05 PM


The campaign aims to tell inspiring human stories in the times of the pandemic

e4m Desk Sep 1, 2020 12:04 PM

Uday Sodhi?blur=25

Sodhi, Business Head - Digital, Sony Pictures Networks India, talks about the various facets of SonyLiv, partnerships on live TV, growth & revenue strategy and more

Srabana Lahiri Aug 20, 2019 8:09 AM


The show will go on- air from 3 September at 9pm from Monday- Friday.

Sonam Saini Aug 29, 2018 8:54 AM

Nitesh Tiwari?blur=25

Tiwari who has been associated with the campaign from the beginning, spoke about the overarching thought behind the campaign, working with the brand over years and more

Misbaah Mansuri Jul 27, 2018 8:58 AM


The campaign has been conceptualized and written by Nitesh Tiwari and Nikhil Mehrotra

e4m Desk Jul 23, 2018 4:48 PM


Registrations for this season of KBC are open until 22nd June wherein at 8:30 pm a question will be released by Mr. Amitabh Bachchan

e4m Desk Jun 11, 2018 5:18 PM


A total of Rs 24,000 cr is expected to be spent over the two-month period

e4m Desk Oct 3, 2017 7:15 AM