kbc
Audiences no longer want passive viewing, they seek participation; plus reality formats attract higher-value sponsorships, marquee advertisers and celebrities, note broadcast experts and players
Aditi Gupta Jan 29, 2026 8:51 AM
Earlier, Pantvaidya was Business Head - Sony Entertainment Television (SET)
Seventeen seasons on, KBC continues to command advertiser premiums and steady margins—raising the question of whether it’s pricing power, star appeal, or legacy trust that keeps the format afloat
Aditi Gupta Sep 9, 2025 9:29 AM
Two of Indian television’s most iconic shows, ‘Kaun Banega Crorepati’ and ‘Kyunki Saas Bhi Kabhi Bahu Thi’, mark 25 years since their debut, celebrating a legacy that shaped prime time
Dasgupta recounted the pivotal moment while commenting on a post shared by Sameer Nair, celebrating the silver anniversary of the iconic quiz show
Industry observers share that while KBC remains a high-impact show with Amitabh Bachchan's strong mass appeal, some advertisers may wait for more data before getting on board
Sonam Saini Sep 13, 2024 8:48 AM
ACKO, Aditya Birla Group, IDFC First Bank, Atomberg, Vimal, Sensodyne, Veeba, Ultratech Cement, Kalyan Jewellers, Raymond, Godrej Locks come onboard
The association with KBC is a natural extension of AESL's commitment to education, Aakash said
e4m Staff Aug 28, 2024 3:35 PM
According to industry estimates, the network is expected to make Rs 200-300 crore from TV advertising revenue and sponsorship deals, and another Rs 100-150 crore from its digital platform
Sonam Saini Aug 20, 2024 8:51 AM
Some industry watchers believe that KBC 15 may not see a 100% ad inventory sell-out as there could be a shift of eyeballs and ad spends
Aditi Gupta Aug 18, 2023 9:07 AM
The latest campaign has been aligned with the upcoming season of KBC
exchange4media Staff Aug 16, 2023 1:56 PM
The second half will see launch of marquee shows like KBC, Big Boss, Indian Idol, Khatron Ke Khiladi, along with big-ticket event, the 50-over Cricket World Cup
Aditi Gupta Jun 9, 2023 9:27 AM
The host of the show Amitabh Bachchan headlines the campaign
exchange4media Staff Oct 13, 2022 3:41 PM
According to some industry experts, if the consumer shift to digital platforms continues then broadcasters may face challenges while getting the right value for non-fiction shows
Sonam Saini Jan 21, 2022 8:47 AM
The stakeholders of the show share exclusive insight into the its format, marketing strategies and more
Javed Farooqui Oct 7, 2021 8:37 AM
A question on 'Aspirants' featuring on KBC is a sign that TVF's shows have become enmeshed in popular culture, believes Koshy
Mansi Sharma Sep 16, 2021 12:35 PM
The show, which enjoys high credibility among advertisers, has witnessed a 15-20% increase in ad rates this season
Javed Farooqui Aug 30, 2021 8:35 AM
With new additions to the format, the show will premiere on Aug 23
exchange4media Staff Aug 18, 2021 3:55 PM
Vedantu, which is the 'co-powered by' sponsor, is encouraging participation for ‘Student Special Week’
exchange4media Staff Oct 6, 2020 4:16 PM
The report by Elara Capital also states further recovery for pricing in the GEC genre is expected only after the IPL is over as the latter has extracted a huge chunk of ad budget
exchange4media Staff Sep 30, 2020 1:11 PM
Ten winners across India will stand a chance to win Rs 1 lakh each every day through the season
exchange4media Staff Sep 28, 2020 12:05 PM
The campaign aims to tell inspiring human stories in the times of the pandemic
exchange4media Staff Sep 1, 2020 12:04 PM