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The appointment will see 80-dB Mavericks roll-out integrated communications solutions for Fabindia, to drive greater engagement with consumers across India
exchange4media Staff 1 week ago
Guest Column: Karan Kumar, Chief Brand & Marketing Officer, Fabindia tells us how to thrive in an age where lines between present and future have already blurred
Zirca Digital’s Managing Director Karan Kumar Gupta and Strategy Head Sidharth Gowda speak about 'linking content consumption with mindset' at Content Jam
exchange4media Staff 10-September-2018
Karan Kumar says Fabindia tries to engage with customers only intermittently
Hejmadi will also be spearheading Aidem’s newest verticals-- Aidemtec & Aidem Sporty
exchange4media Staff 26-July-2018
Karan Kumar, CMO, FabIndia, also loves to cook and his kitchen experiments are mostly a hit
Venkata Susmita Biswas 21-October-2017
Kumar, a management committee member at ITC, till recently was heading consumer and retail brand marketing, digital initiatives and omni-channel technology innovations at ITC’s lifestyle retailing business
Priyanka Mehra 16-January-2017
Kumar was elevated to his current role in September last year. His next destination is not known at the moment.
Priyanka Mehra 28-December-2016
Alok Rakshit, a media professional with almost two decades of industry experience across print, TV, radio, digital and events has been elevated to the role of President. Joydeep Ghosh, a senior media professional who has healthily built the largest digital delivery business in India, ‘e-Bus’ has been promoted to the role of Senior Executive Vice President
exchange4media Staff 12-August-2016
Thompson will be operating from ZIRCA’s Singapore office and her primary role will be to expand the content solutions vertical in addition to adding to the core business of representation and demand management for marketers targeting India as a part of their key markets
exchange4media Staff 06-April-2016
In order to strengthen its services in the new markets, Zirca has appointed Sukesh Singh as Consultant – Sales and Business Development who will be based out of Singapore
exchange4media Staff 02-November-2015
The multi-agency pitch is expected to be a month-long process, Karan Kumar, GM, Lifestyle Retailing Business Division, ITC has confirmed to exchange4media
iContract will handle the complete digital marketing & social media portfolio of Wills Lifestyle. The win comes on the back of a multi-agency pitch
Priyanka Mehra 21-February-2014
Being controversy free, with the USP of creative effectiveness & active client participation seem to have worked in favour of the Effie Awards, which has seen a 20% hike in the number of entries
Priyanka Mehra 17-January-2014
The marketing narrative in 2014 will centre around the efficacy & efficiency of marketing plans, says Karan Kumar, GM - Marketing, ITC's Lifestyle Retailing Business
Today smart tactics over extended weekends trump long-term thinking, but brands that build emotive differentiation alone become iconic. Brands build business not buzzness! - say experts
ITC Classmate's new TVC has children secretly practicing the creation of their signature as the central theme; the earlier campaign rested on a more powerful insight of 'uniqueness'
Rajiv Kr Vij, Karan Kumar, Madhumita Dutta & Bharat Dhuppar share their expertise on how brands can optimally leverage the OOH medium
Apt location choice, media format and right targeting can ensure maximum effectiveness on outdoor, share industry experts
Priyanka Nair 27-February-2013
The 12-week programme – that began on Oct 1, 2012 – was promoted across 12 cities through on-ground & online initiatives
Deepa Balasubramanian 08-January-2013
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