Tata Tea?blur=25

Puneet Das, Vice President – Marketing, TATA Global Beverages, lets us in on the brand's plan to transition from cause marketing to change marketing

Misbaah Mansuri Feb 3, 2020 8:43 AM

Pitch Brand Talk 2019?blur=25

This year Pitch BrandTalk Conference 2019 celebrates iconic brands of India with stalwarts of the advertising and marketing industry

exchange4media Staff Jul 10, 2019 8:56 AM


Conceptualised by MullenLowe Lintas Group, the film is insightfully crafted to encourage all women who are walking the path of financial independence

exchange4media Staff Feb 19, 2019 5:02 PM

Champions of Tomorrow winners?blur=25

The grand finale of ‘Champions of Tomorrow’ conducted by Tata Tea Jaago Re 2.0 in association with Athletics Federation of India (AFI) concluded today in Delhi and 12 winners were selected for an eight-day training programme in UK

exchange4media Staff Feb 23, 2018 2:44 PM


From issues related to corruption, elections, women empowerment and now creating future champions, ‘Tata Tea's Jaago Re’ campaign has given brand messaging and social responsibility a new meaning for over a decade now

Ruhail Amin Feb 23, 2018 9:00 AM


Hopes to instil positive change in the areas of women’s safety and lack of sports culture in the country

exchange4media Staff Feb 16, 2018 1:50 PM


Tata Tea is hoping that a campaign that presents sports dropouts as ‘retired’ will help up the ante on the importance of sports within the academic system

exchange4media Staff Sep 2, 2017 7:52 AM


We decode 5 ads that recently went viral... We decode 5 ads that recently went viral...

Misbaah Mansuri Aug 4, 2017 8:28 AM


The film aims to make audiences aware of instances of gender inequality that can take place even in their own homes

exchange4media Staff Jul 22, 2017 7:54 AM

Tata Tea's new Jaago Re campaign urges India to pre-act, not react?blur=25

The Jaago Re 2.0 ad film highlights how we, as a country, need to change our behaviour towards social issues

exchange4media Staff Feb 14, 2017 8:42 AM

Trendspotting: Tea category witnesses sea change in communication?blur=25

From focusing on functional aspects like 'strength, taste and aroma', advertising in tea category has metamorphosed into capturing consumers' heart and mindshare

Sarmistha Neogy Jun 1, 2015 8:19 AM

Tata releases a 10-Point Women's Manifesto ahead of the General Elections?blur=25

The 'Voice of 49 per cent' women's manifesto is the outcome of the 'Power of 49' campaign. This entire campaign is powered by Maxus

exchange4media Staff Mar 24, 2014 8:31 AM

Maxus and Tata Tea tap the power of 49, pre-General Elections?blur=25

Using the collective power of influencers beyond endorsements in bringing women issues to the forefront, facilitating their debates with politicians, Maxus and Tata Tea aim to create an informed female electorate

exchange4media Staff Feb 17, 2014 8:31 AM

Top-down touted advertising out, real conversations in?blur=25

Tata Tea's Jaago Re campaign with Chennai Express brings to the fore agencies creating deeper conversations to strike a meaningful chord with consumers

Priyanka Mehra Aug 12, 2013 9:05 AM

Tata’s Jaago Re Soccer Star’s 12 zonal tournament in Bengaluru?blur=25

More than 660 children to participate in theTata Tea Jaago Re Inter Milan Soccer Stars’12zonal tournament in Bengaluru

exchange4media Staff Feb 7, 2012 5:28 PM