intelligent-supply-side-programmatic

Athul Prabhu: Programmatic’s next value creator is the intelligent supply side

Athul Prabhu Highlights Intelligent Supply Side's Role in Programmatic Growth?blur=25

Truecaller's Director of Product Management says 99% of bid requests go unanswered and urges publishers to build intelligence into bidding, auctions and outcomes

e4m Staff 1 hour ago