indigo-airlines

Phoenix Marketcity, Pune turned the conveyor belt into a New Year surprise

Advertorial: Part of a 100-day long Phoenix Festival, Phoenix Marketcity Pune celebrated the New Year by welcoming visitors and Punekars returning home with gift boxes on the first Sunday of the year

exchange4media Staff 10-January-2019

IndiGo Collaborates with Wieden+Kennedy Delhi to Unveil its March On Campaign for Gender Equality

The campaign addresses equality of the sexes by normalising conversation about gender roles and the evolution of the feminist movement.

exchange4media Staff 08-March-2018

IndiGo spat: Could it jeopardise the brand image?

Industry experts believe that no matter what the provocation, IndiGo staff could have dealt with the manhandling situation at Delhi airport with sensitivity

Misbaah Mansuri 10-November-2017

Critical purpose can drive a brand's ability to generate unprompted choice: Tjaco Walvis

According to the Managing Partner of THEY, brands need to follow three crucial laws – distinct relevance, coherence & participation in order to acquire an iconic status

Sneha Ullal 26-November-2013