india-vs-australia
cricket?blur=25

Industry watchers note that higher the viewership and demand, the easier it is to sell ad inventory for the broadcaster

Misbaah Mansuri & Noel Dsouza Jan 22, 2021 8:23 AM

Basant Dhawan?blur=25

Guest Column: Basant Dhawan, CEO of TCM Sports, said that India’s victory should now set the tone for what should be an equally intriguing home series against England

Basant Dhawan Jan 20, 2021 4:24 PM

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Team India retains the Border-Gavaskar Trophy; Rishabh Pant clocks 89 out of 138 deliveries

exchange4media Staff Jan 19, 2021 2:01 PM

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The ad, conceptualised by Star Sports in-house creative team, shows Kapoor and Jaaferi as friends indulging in one-upmanship contests

exchange4media Staff Dec 31, 2019 3:56 PM

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Star Sports anchor Jatin Sapru handed over the jar to Captain Virat Kohli, MS Dhoni and coach Ravi Shastri before the India vs Australia game

exchange4media Staff Jun 11, 2019 4:32 PM