independent-agencies
Independent agencies have been able to understand internet culture due to leaner teams, faster decision-making and deeper immersion in online behaviour, share industry players
Sunidhi Vijay May 19, 2026 8:33 AM
Guest Column: Adman Prabhakar Mundkur writes that the future will not belong to independent agencies that merely offer services but to those that build networks
Prabhakar Mundkur May 14, 2026 9:03 AM
As Atul Hegde takes his digital firm to the public markets, the broader economics of homegrown advertising companies has come under focus
As more global agencies eye M&A and Indian independents like Madison, WRM and Gozoop enter the fray—what’s at stake for India’s independent agency ecosystem?
Kanchan Srivastava Jan 30, 2026 8:58 AM
Agency heads are broadly cautiously optimistic about 2026 and say they are expecting growth to be steady and sustainable rather than aggressive
Sunidhi Vijay Jan 5, 2026 8:49 AM
The third edition of the Independent Digital Agency Connect (iDAC) conference will be held on October 15
Famous wins 2 Grands Prix; Enormous named Creative Agency of the Year
e4m Staff May 24, 2025 9:21 AM
At the e4m iDAC conference, Ahmed Aftab Naqvi, Global CEO and Co-Founder of GoZoop shared his insights on different digital storytelling formats
e4m Staff Sep 27, 2024 8:29 AM
In 2024, one can expect independent agencies to sharpen their edges with smoother efficiency, bolder innovations and engaging brand messaging
Shantanu David Jan 4, 2024 8:15 AM
As the year inches towards the end, e4m lists out people from the advertising fraternity who started their venture
Tanzila Shaikh Dec 18, 2023 8:57 AM
In the fiercely competitive adworld, these bravehearts have taken a leap of faith and are making a mark of their own. e4m reached out to some independent players to know why they chose the path
Tanzila Shaikh Aug 9, 2023 9:26 AM
Kicking off e4m's 'Rising India Series,' Media Mantra Director Udit Pathak talks about the changes in the industry over the past 3 decades, the expansion strategy of the agency, and more,
Nafisa Shaheen Jun 9, 2021 8:52 AM