Several brands tapped into the tournament’s cultural momentum through influencer collaborations and fan-led storytelling, with names such as BookMyShow, Swiggy, Blinkit, Asian Paints among others

Shalinee Mishra Mar 13, 2026 8:45 AM

BharatPe’s latest brand film captures India’s emotional bond with cricket while highlighting UPI’s role in everyday transactions

e4m Staff Feb 1, 2026 11:00 AM

The brand will launch a TV, an on-ground and social media campaign with brand ambassadors Varun Dhawan and Mithila Palkar

exchange4media Staff Jul 21, 2022 4:48 PM

Signs up as Official Indian Wear Partner for the tournament

exchange4media Staff Oct 25, 2021 5:15 PM

The campaign has been released following Coca-Cola's association with ICC as an exclusive non-alcoholic beverage partner

exchange4media Staff Sep 3, 2021 2:44 PM

Group 2 will commence with a heavyweight clash between India and Pakistan in Dubai on 24 October at 6 pm local time

exchange4media Staff Aug 17, 2021 4:46 PM

Interested parties are being offered the opportunity to acquire regional or worldwide public screening rights

exchange4media Staff Aug 11, 2021 5:35 PM

The BCCI will remain the hosts of the event, which will be held from 17 October to 14 November 2021

exchange4media Staff Jun 29, 2021 4:17 PM