The campaign reintroduces a new way to earn more from Goibobo’s acclaimed goCash initiative

e4m Desk Aug 6, 2023 6:00 PM


The companies have been accused of “unfair business practices”

e4m Desk Oct 20, 2022 10:46 AM


TikTok users with most creative greetings set to win rewards from goCash+ to domestic and international travel packages by GoIbibo

e4m Desk Oct 25, 2019 11:42 AM

Deepika Goibibo?blur=25

The campaign underlines the brand’s promise of offering an amazing stay experience with GoStays

e4m Desk Sep 30, 2019 2:30 PM


The account will be handled by WATConsult’s Delhi office

e4m Desk Sep 19, 2019 9:47 AM


He moves after a 9-year stint as the CFO of the ibibo group

e4m Desk Jul 24, 2019 3:02 PM


As part of a 360-degree marketing campaign, TVCs will be run for 8 weeks 

e4m Desk Mar 20, 2019 1:54 PM


WebEngage will power Goibibo's user and partner engagement strategy and execution.

e4m Desk Jul 6, 2018 5:54 PM


A look at the marketing campaigns that garnered significant traffic on social media platforms from April 1 to May 18

e4m Desk May 22, 2018 9:45 AM


After more than 3 years of collaboration, the brands have ended their partnership, which will also include Publicis' work with Goibibo

e4m Desk May 1, 2018 8:53 AM

Makemytrip IPL?blur=25

Saujanya Shrivastava, Group CMO, MakeMyTrip, said that they are strong believers of cricket as a property because it’s clearly a passion point for consumers at large in the country

Dolly Mahayan Apr 9, 2018 8:57 AM


Brand Goibibo will be sported on the back of the Mumbai Indians team jersey this season

e4m Desk Mar 12, 2018 1:39 PM


YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

e4m Desk Dec 12, 2017 8:49 AM


Video Website Card enables brands to combine the power of video with the ability to drive users back to a site to learn more or take action in the moment

e4m Desk Nov 3, 2017 5:33 PM

As a regular fixture during IPL, Goibibo and MMT deploy celebs and humour in their new ads?blur=25

While Goibibo has roped in Deepika Padukone as its brand ambassador, MMT has released a series of ads featuring Ranveer Singh, Alia Bhatt and Diana Penty

e4m Desk May 10, 2017 8:10 AM

Goibibo appoints Publicis as its creative agency?blur=25

The agency will lead development of all campaigns for the brand from its Gurgaon office

e4m Desk Apr 21, 2017 9:49 AM

MakeMyTrip to buy ibibo Group?blur=25

The value of combined company pegged at $1.5 billion

e4m Desk Oct 19, 2016 9:16 AM

Ibibo owned redBus expands into Latin America?blur=25

Ibibo’s portfolio company redBus, is India’s largest bus ticketing platform. Besides Latin America, redBus has also launched operations in Malaysia and Singapore

e4m Desk Jul 12, 2016 8:12 AM

Goibibo changes slogan after backlash for copying MakeMyTrip’s #BefikarBookKar campaign?blur=25

Tweeps accused Goibibo of blatantly copying MakeMyTrip’s #BefikarBookKar slogan, which was launched with Alia Bhatt and Ranveer Singh in March

Sarmistha Neogy May 6, 2016 8:06 AM