The campaign reintroduces a new way to earn more from Goibobo’s acclaimed goCash initiative

e4m Desk Aug 6, 2023 6:00 PM

The companies have been accused of “unfair business practices”

e4m Desk Oct 20, 2022 10:46 AM

TikTok users with most creative greetings set to win rewards from goCash+ to domestic and international travel packages by GoIbibo

e4m Desk Oct 25, 2019 11:42 AM

The campaign underlines the brand’s promise of offering an amazing stay experience with GoStays

e4m Desk Sep 30, 2019 2:30 PM

The account will be handled by WATConsult’s Delhi office

e4m Desk Sep 19, 2019 9:47 AM

He moves after a 9-year stint as the CFO of the ibibo group

e4m Desk Jul 24, 2019 3:02 PM

As part of a 360-degree marketing campaign, TVCs will be run for 8 weeks 

e4m Desk Mar 20, 2019 1:54 PM

WebEngage will power Goibibo's user and partner engagement strategy and execution.

e4m Desk Jul 6, 2018 5:54 PM

A look at the marketing campaigns that garnered significant traffic on social media platforms from April 1 to May 18

e4m Desk May 22, 2018 9:45 AM

After more than 3 years of collaboration, the brands have ended their partnership, which will also include Publicis' work with Goibibo

e4m Desk May 1, 2018 8:53 AM

Saujanya Shrivastava, Group CMO, MakeMyTrip, said that they are strong believers of cricket as a property because it’s clearly a passion point for consumers at large in the country

Dolly Mahayan Apr 9, 2018 8:57 AM

Brand Goibibo will be sported on the back of the Mumbai Indians team jersey this season

e4m Desk Mar 12, 2018 1:39 PM

YouTube today released its annual year-end edition of the YouTube Ads Leaderboard 2017 capturing the most celebrated ads that received maximum views, shares, and love from audiences across India

e4m Desk Dec 12, 2017 8:49 AM

Video Website Card enables brands to combine the power of video with the ability to drive users back to a site to learn more or take action in the moment

e4m Desk Nov 3, 2017 5:33 PM

His resignation will come into effect from September 30, 2017

e4m Desk Sep 11, 2017 12:17 PM

While Goibibo has roped in Deepika Padukone as its brand ambassador, MMT has released a series of ads featuring Ranveer Singh, Alia Bhatt and Diana Penty

e4m Desk May 10, 2017 8:10 AM

The agency will lead development of all campaigns for the brand from its Gurgaon office

e4m Desk Apr 21, 2017 9:49 AM

The value of combined company pegged at $1.5 billion

e4m Desk Oct 19, 2016 9:16 AM

Ibibo’s portfolio company redBus, is India’s largest bus ticketing platform. Besides Latin America, redBus has also launched operations in Malaysia and Singapore

e4m Desk Jul 12, 2016 8:12 AM

Tweeps accused Goibibo of blatantly copying MakeMyTrip’s #BefikarBookKar slogan, which was launched with Alia Bhatt and Ranveer Singh in March

Sarmistha Neogy May 6, 2016 8:06 AM