humor
Federer, Tennis & Pickleball?blur=25

Wooster & Jeeves, an occasional companion to ‘Chronicles from Mehra World’ by Rajeev Beotra, offer a comic take on Federer, Djokovic, Agassi, Graf and the unlikely rise of pickleball

Rajeev Beotra Sep 2, 2026 8:37 AM

Urdu India to revive Kashmir’s iconic Ladishah?blur=25

A popular cultural segment returns to the digital space, years after its successful run on ETV Urdu

e4m Staff Aug 14, 2026 1:54 PM

Celebrating Sunil Grover: The Master of Character-Driven Ads?blur=25

As comedian Sunil Grover celebrates his birthday today, we look at why his endorsement journey has been so memorable

e4m Staff Aug 3, 2026 11:31 AM

Understanding the Success of 'Men Will Be Men' Campaign?blur=25

Guest Column: Gargi Sarkar, Founder & MD of RA Brand Consultant, decodes the everlasting popularity of the Men Will Be Men tagline

Gargi Sarkar Jul 27, 2026 1:48 PM

Why brands are betting on stand-up comedians?blur=25

As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries

Sandhi Sarun Jul 13, 2026 8:53 AM

Ads of the week?blur=25

From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say

Aryendra Khan Jun 27, 2026 9:00 AM

Motorola?blur=25

A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches

NATIVE CONTENT Jun 11, 2026 2:41 PM

RCB Clinches IPL 2026 Title: Brands Shine with Creative Campaigns?blur=25

RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online

Shalinee Mishra Jun 1, 2026 8:14 AM