humor

Why brands are betting on stand-up comedians

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As brands pour bigger budgets into stand-up comedians, the shift highlights what is fuelling the investment and where marketers set boundaries

Sandhi Sarun Jul 13, 2026 8:53 AM

Hit or Miss: The week in ads

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From restaurant bills to AI futures, this week's best ads leaned into humour, nostalgia, and storytelling that had something real to say

Aryendra Khan Jun 27, 2026 9:00 AM

How Motorola moved beyond tech specs to dominate India's Under-20K smartphone segment

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A high stakes gamble on microtech influencer accompanied by the meme culture completely rewriting the rule of consumer electronics launches

NATIVE CONTENT Jun 11, 2026 2:41 PM

RCB wins IPL 2026 title: Brands light up social media with moment marketing campaigns

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RCB's IPL 2026 triumph extended beyond cricket, sparking a wave of moment marketing as brands tapped into the celebratory buzz online

Shalinee Mishra Jun 1, 2026 8:14 AM

Britannia launches yet another humorous campaign with Ravi Shastri

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The film is developed by Lowe Lintas Bangalore

exchange4media Staff May 22, 2023 5:10 PM