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Six developers break down where the digital journey loses potential buyers, as rising acquisition costs put greater pressure on lead quality and conversion
As generative tools fold shoots, adaptations and VFX into the creative desk itself, agency leaders are split on how much of the traditional production department will actually survive
Aryendra Khan Aug 14, 2026 8:53 AM
Telecom operators, once seen as mere carriers of connectivity, are now emerging as one of the most consequential holders of consumer intelligence in the country
Anuja Jain May 2, 2026 9:14 AM
Recent deals show production houses are being recast from project-led film financiers to long-term IP engines spanning films, OTT, music and franchises
Pooja Yadav and Aditi Gupta Feb 3, 2026 9:16 AM
The building was completed in 1933 and has historically housed several advertising organisations
Global luxury brands are shifting focus, treating India not just as a growth market, but as a source of creative inspiration, cultural influence and new storytelling
Soumya Gawri Oct 29, 2025 8:15 AM