Guest Column: Ganapathy Viswanathan, Independent Comm. Consultant & Author, on why Virat Kohli’s biggest brand opportunity may not be his next hundred, but the...
Virat Kohli Brand Evolution
The article discusses the ongoing development and expansion of the Virat Kohli brand following his cricket career. It highlights new ventures, partnerships, and the impact of his personal brand on various industries.
Expansion into Lifestyle Products
Virat Kohli is diversifying his brand by launching lifestyle products that resonate with his fan base.
Increased Digital Presence
The Kohli brand is leveraging social media platforms to enhance engagement and reach a broader audience.
Collaborations with Global Brands
Kohli is forming strategic partnerships with international brands to elevate his brand's global presence.
Focus on Health and Fitness
The brand emphasizes health and fitness, aligning with current consumer trends towards wellness.
Philanthropic Initiatives
Kohli's brand is also involved in various charitable activities, enhancing its public image.
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The article discusses the ongoing development and expansion of the Virat Kohli brand following his cricket career. It highlights new ventures, partnerships, and the impact of his personal brand on various industries.