The channel was launched a year ago with the objective of showcasing meaningful and mindful cinema viewing experience

exchange4media Staff Jun 2, 2020 1:57 PM

Sony MAX 20 years?blur=25

The 'Yeh Hai Desh Ki Deewangi' anniversary campaign aired on 20 July and witnessed a phenomenal response across social media platforms

exchange4media Staff Oct 18, 2019 6:43 PM


As the channel kicks off its 20th anniversary celebrations, we spoke to Vaishali Sharma, Head, Marketing and Communications, Sony MAX, on the brand’s marketing strategies and acquiring new content

exchange4media Staff Jul 31, 2019 8:29 AM

B4U Kadak?blur=25

The new channel which has been launched on May 31st will offer viewers 101 world premieres through the year

exchange4media Staff May 31, 2019 5:24 PM

Star India announces launch of Star Gold Select HD?blur=25

An exclusive HD channel and a premium offer in Star India’s Hindi Movies Channel portfolio, Star Gold Select goes live today

exchange4media Staff Mar 6, 2017 9:39 AM

Star Gold launches on Virgin Media?blur=25

Star Gold is launched on Virgin Media as part of Star Network UK’s ‘Asian Mela’ offering

exchange4media Staff Dec 18, 2012 6:27 PM

STAR India rebrands Star Gold; gets aggressive on content & marketing?blur=25

STAR India has renewed its focus on Star Gold and with this, the channel has undergone a rebranding and has lined up the latest Bollywood blockbusters to premiere on the channel...

Nitin Pandey Sep 12, 2011 9:55 AM

Star Gold completes a decade; opening up more programming slots?blur=25

Following completion of 10 years of operations, Hindi movie channel Star Gold is now opening up new programming slots to cater to a wider audience base. The channel, which contributes approximately 20 per cent of Star India’s total annual revenue, intends to maintain this figure this year as well.

Khushboo Tanna Mar 2, 2010 6:13 AM