B4U Kadak completes a year in entertainment garnering 500m unique viewers

The channel was launched a year ago with the objective of showcasing meaningful and mindful cinema viewing experience

e4m by exchange4media Staff
Updated: Jun 2, 2020 1:58 PM
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Hindi Movie Genre in the Television Space has seen an influx of South Indian movies dubbed in Hindi. With larger-than-life stories, the south Indian industry has spurted to a new high in the past few years and played a major role in the content mix of all the top movie channels of the country as they have a positive power ratio over Hindi Movies and deliver better ROI. 

B4U Television Network launched a new Hindi movie channel B4U Kadak on 1st June 2019. Heralding the performance of South Indian dubbed movies on television it formed an integral part of the content mix, grabbing the eyeballs of the viewers and claimed the No. 1 spot in the Hindi movie space within weeks of the launch. The channel bestowed their audiences with 101 World television premieres, most of them being, “Original blockbusters” and “Award Winning films”.

The vision of the channel was to ensure meaningful and mindful cinema viewing experience to the audience throughout the year and with premieres and fresh content library, B4U Kadak has been sampled by almost 500 Million Unique Viewers comprising of both Urban & Rural sections. Marking its 1st Anniversary today, B4U Kadak is showcasing entertaining Bollywood Movies featuring Shahid Kapoor, Sonu Sood, Priyanka Chopra, Ileana D’cruz etc. They also plan to go all out with the campaign ‘We Arrived, We Got The Love, We Got The Entertainment’ across multiple communication mediums.

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