Brands like GIVA, IGP, Hershey’s Kisses, KitKat, Nykaa, Urban Company and Vadilal turned city landmarks into bold, playful public love letters

Chehneet Kaur Feb 14, 2026 8:39 AM

Herjit S. Bhalla is currently Vice President, Canada & Global Customers at The Hershey Company

e4m Staff Jan 28, 2026 1:08 PM

The brand has unveiled a 360-degree campaign titled ‘Pour a Little Magic With HERSHEY’S Syrup’

e4m Staff May 7, 2025 1:01 PM

A debate has broken out in the Instagram comment section of one Prami Sridhar who claimed to have found a mouse carcass in a bottle of Hershey's chocolate syrup

e4m Staff Jun 20, 2024 3:09 PM

The film is directed by Vishal Bhardwaj

e4m Staff Oct 11, 2023 3:31 PM

The Managing Director of Hershey's India spoke in detail about retail automation at the e4m Tech Manch conference

exchange4media Staff Aug 25, 2023 12:56 PM

The launch is being supported by a Pan-India campaign that will span over two months.

exchange4media Staff Jun 8, 2023 5:49 PM

The Hershey’s Kisses station will be located in the captain’s room

exchange4media Staff Jan 9, 2023 3:28 PM

The new film is an addition to the ‘Say it with a Kiss’ campaign

exchange4media Staff Oct 1, 2022 8:32 AM