Ranveer Brar celebrates 100 years of HERSHEY’S Syrup with promo pack launch

Hershey India Pvt. Ltd has launched a year-long celebration to mark 100 years of HERSHEY’S Syrup in 2026. As part of the centenary build-up, the brand has unveiled a 360-degree campaign titled ‘Pour a Little Magic With HERSHEY’S Syrup’ as a tribute to HERSHEY’S Syrup’s legacy of adding delight and creativity to enhance everyday treats. To spark a deeper consumer connection, the brand has introduced a special 100-year commemorative promo pack, launched a high-impact digital campaign featuring brand ambassador Chef Ranveer Brar, and rolled out striking in-store activations.  

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At the heart of this campaign is celebrated chef and longtime brand ambassador Chef Ranveer Brar, who teased the campaign with a cryptic post featuring the number ‘100’ popping up in mysterious ways - leaving fans curious and engaged.

Revealing the mystery behind the number 100, Chef Brar unveiled the campaign in his signature fun and quirky style. Now, the brand is turning the spotlight on its community, inviting consumers across India to get creative in the kitchen and share their coolest summer recipes using HERSHEY’S Syrup - be it milkshakes, desserts, snacks, or frozen treats. The top 100 entries will win a limited-edition recipe book, co-created with and personally signed by Chef Ranveer Brar and stand a chance to be featured on Hershey’s official Instagram page. And that’s just the beginning - there's more to come in the second half of the year, with exciting consumer-focused activities on the horizon. 

Commenting on the campaign, Kamy Devaguptapu, Marketing Director, Hershey India & APAC said, “As we celebrate 100 years of HERSHEY’S Syrup, we are reminded of the countless moments of joy and creativity the brand has inspired across the world. This campaign is a tribute to our loyal consumers who have made HERSHEY’S Syrup a beloved part of their lives.” 

Chef Ranveer Brar said, "HERSHEY’S Syrup is more than just an ingredient, it’s been part of countless memories and sweet moments in kitchens across the country. This campaign is a wonderful opportunity to showcase people's culinary creativity by reimagining summer with HERSHEY’S Syrup. We invite you to share your unique recipes and inspire others with the magic of HERSHEY’S Syrup.”