healthcare-marketing

The price of patient acquisition: Inside healthcare marketing economics

Understanding the Costs of Patient Acquisition in Healthcare Marketing?blur=25

With no clear metric to track every rupee spent, healthcare marketers face a measurement blind spot. Stakeholders across radio, OOH and digital explain what drives media choices

Sandhi Sarun Oct 14, 2026 9:26 AM

Preethika Sivaraj joins Siemens Healthineers as Deputy General Manager, Marketing

Preethika Sivaraj Takes on Deputy GM Role at Siemens Healthineers?blur=25

Preethika brings over 15 years of experience across industrial technology and optical solutions

e4m Staff Oct 12, 2026 1:43 PM

YAAP Digital bags social media mandate for Narayana Health's Hospital units

YAAP Digital Secures Social Media Mandate for Narayana Health Hospitals?blur=25

The mandate spans five regional clusters

e4m Staff Sep 30, 2026 3:40 PM

Tanya Julka appointed Vice President – Marketing at Integrace Health

Tanya Julka Joins Integrace Health as New VP of Marketing?blur=25

Prior to this, Tanya Julka was with Roche Diagnostics India, Neighbouring Markets as Head Marketing (Director Marketing)

e4m Desk Aug 28, 2026 11:10 AM

e4m × Techmagnate roundtable: Marketers rethink visibility in the AI era

e4m × Techmagnate roundtable: Marketers rethink visibility in the AI era?blur=25

As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion

e4m Staff Aug 11, 2026 5:50 PM

Novo Nordisk awards US media mandate to Omnicom, ending WPP partnership

Novo Nordisk?blur=25

The account, worth over $600 million in annual media spend will transition in Q4 2026

e4m Staff Aug 7, 2026 8:57 AM

Vikram Solar appoints Hansveen Kaur as Head of Marketing

Hansveen Kaur Joins Vikram Solar as Head of Marketing?blur=25

She was previously the Vice President - Brand Marketing at eGenome.ai and B'spoke Wellness

e4m Staff Aug 6, 2026 4:28 PM

The role of content and consumer education in healthcare marketing

Transforming Healthcare Marketing Through Consumer Education?blur=25

Guest Column: Nupur Gurbaxani, Director, Brand & Innovation, Sanofi Consumer Healthcare, writes on how brands that educate are winning the trust & and loyalty of today's health-conscious consumers

Nupur Gurbaxani Jun 16, 2026 1:46 PM

Anuj Agarwal rejoins Coloplast India as Head of Marketing

Anuj Agarwal Returns to Coloplast India as Marketing Head?blur=25

Anuj Agarwal has over 20 years of experience in marketing for pharmaceuticals, medical device implants

e4m Desk Jun 15, 2026 8:15 AM

Rahul Chatterjee Promoted to SVP & Head of Marketing at Niva Bupa

Rahul Chatterjee Promoted to SVP & Head of Marketing at Niva Bupa?blur=25

In his expanded role, Rahul will continue to lead Niva Bupa's integrated marketing function,

e4m Staff Jun 2, 2026 2:58 PM

Woodlands Hospital appoints Sanchita D. as Head of Brand Marketing

Sanchita D takes charge as Head of Brand Marketing?blur=25

Prior to this, she worked with Merlin Group for over a year

e4m Staff May 16, 2026 10:37 AM

Sana Shaikh appointed Head of Marketing at Sun Pharma

Sana Shaikh appointed Head of Marketing at Sun Pharma?blur=25

Prior to this, Sana Shaikh was with Emcure Pharmaceuticals Limited as Head of Marketing

e4m Desk Jan 20, 2026 12:43 PM

Narayana Health’s Ashish Bajaj steps down as Group CMO

Ashish Bajaj steps down as Group CMO at Narayana Health?blur=25

Ashish Bajaj was associated with Narayana Health for almost 4 years

e4m Staff Jan 20, 2026 10:23 AM