healthcare-ma
With no clear metric to track every rupee spent, healthcare marketers face a measurement blind spot. Stakeholders across radio, OOH and digital explain what drives media choices
Prior to this, Tanya Julka was with Roche Diagnostics India, Neighbouring Markets as Head Marketing (Director Marketing)
e4m Desk Aug 28, 2026 11:10 AM
As AI changes how consumers discover brands, marketers are balancing traditional search, conversational queries, unified visibility, content credibility and conversion
e4m Staff Aug 11, 2026 5:50 PM
The account, worth over $600 million in annual media spend will transition in Q4 2026
She was previously the Vice President - Brand Marketing at eGenome.ai and B'spoke Wellness
Guest Column: Nupur Gurbaxani, Director, Brand & Innovation, Sanofi Consumer Healthcare, writes on how brands that educate are winning the trust & and loyalty of today's health-conscious consumers
Nupur Gurbaxani Jun 16, 2026 1:46 PM
Anuj Agarwal has over 20 years of experience in marketing for pharmaceuticals, medical device implants
In his expanded role, Rahul will continue to lead Niva Bupa's integrated marketing function,
Prior to this, Sana Shaikh was with Emcure Pharmaceuticals Limited as Head of Marketing
e4m Desk Jan 20, 2026 12:43 PM
