goi
Guest Column: Dr. Sandeep Goyal explains what marketers can imbibe from the concept of the Japanese manga series - Blue Lock
Sandeep Goyal Jun 25, 2026 8:49 AM
This strategy is not new, but its renewed visibility in 2024 and 2025 points to a larger shift
Shalinee Mishra Jan 6, 2026 9:01 AM
Aryan Khan’s directorial debut sets a new benchmark for organic brand integration in Indian entertainment, seamlessly blending storytelling with strategic commercial partnerships
Aryendra Khan Sep 23, 2025 9:04 AM
'I don’t mind fun being poked back at me,' said Gavaskar about the ad's central concept
e4m Staff Mar 18, 2025 4:01 PM
The acquisition strengthens Amagi’s mission to empower media companies with intelligent content planning, distribution, and monetisation solutions, said the company
The film is the next chapter of the brand’s ‘No-Compromise’ campaign introduced earlier this year
The customer-focused campaign offers a range of special deals and discounts
The announcement coincides with the launch of the brand’s first digital film starring the two
Goibibo has announced Kareena Kapoor Khan aka Bebo as its new ambassador
e4m Staff Oct 10, 2023 11:50 AM
The campaign reintroduces a new way to earn more from Goibobo’s acclaimed goCash initiative
exchange4media Staff Aug 6, 2023 6:00 PM
EV brands have allocated most of their ad spends on digital channels like social media, search and display advertising; creating immersive experiences is also picking up, say industry players
Nilanjana Basu Jun 14, 2023 8:27 AM
The companies have been accused of “unfair business practices”
exchange4media Staff Oct 20, 2022 10:46 AM
The 2021 advertising campaign includes Kirloskar’s sponsorship of upcoming ‘Going Green’ shows and a range of digital content focused on the green agenda.
exchange4media Staff Jul 19, 2021 2:27 PM
Automotive Industry veteran Goindi brings 38+ years of leadership experience in managing operations, sales and marketing for commercial vehicles and two wheelers
exchange4media Staff Mar 26, 2021 1:22 PM
They also requested that the government call off collaborations and investments made by the Chinese in Indian media companies
exchange4media Staff Jul 1, 2020 7:34 AM
Prior to this, Sangoi was associated with Aditya Birla Sun Life Insurance
exchange4media Staff Jun 4, 2020 2:08 PM