Prime Minister Narendra Modi was trending on Twitter under the hashtag MyNamoMyPride, garnering above 10,000 tweets on the back of his speech at the recently concluded 2016 G-20 Hangzhou Summit in China
Volkswagen has launched its biggest digital initiative - ’Planet Volkswagen’. The campaign will officially hit the web on October 17, 2011. Volkswagen will invest 8-9 per cent of their total marketing budget on this digital campaign.
Following its digital business review called in October 2010, Volkswagen India had decided to make some changes in its digital agencies. Grey Worldwide’s brand activation arm G2 has bagged the business. Tribal DDB was the incumbent on the business.
Volkswagen India is reviewing its digital business. It is understood that the digital pitch is now in its final stages and the decision is likely to be announced soon. Tribal DDB is the incumbent on the business.