fulcrum
Zee media?blur=25

Advertorial: The campaign 'National Agency Opinion Poll' was carried out at top agencies in Delhi, Mumbai, Kolkata and Bangalore

exchange4media Staff May 3, 2019 2:29 PM

Amol Dighe?blur=25

Dighe will look after Madison Media Ultra unit which handles Godrej and Marico accounts amid other responsibilities

exchange4media Staff Apr 25, 2019 1:18 PM

One fulcrum?blur=25

As of January 1, 2019 Mindshare Fulcrum has become the integrated media buying partner for the country's single largest advertiser - Hindustan Unilever Limited

exchange4media Staff Jan 22, 2019 8:12 AM

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Fulcrum’s Amin Lakhani appointed President, Client Leadership, Mindshare India. Initiative COO Premjeet Sodhi to join as Senior Vice President, Mindshare Fulcrum, South Asia

exchange4media Staff Feb 23, 2018 8:58 AM

Sudipto Roy?blur=25

Mindshare, the global media agency network that is part of WPP, appointed Sudipto Roy Managing Director for AAR (APAC, Africa, Middle East, Turkey, and Russia).

Naziya Alvi Rahman Dec 20, 2017 8:55 AM

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The exchange4media group is pleased to announce CVL Srinivas, CEO (South Asia) of GroupM as the recipient of this year's Influencer of the Year Award

exchange4media Staff Oct 13, 2017 8:43 AM

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exchange4media’s Media ACE Awards recognize Indian media agencies for their work and contribution to the industry

exchange4media Staff Sep 25, 2017 10:00 PM

Vinay Hegde joins Madison Media as SVP, Buying?blur=25

Hegde has over 20 years of experience having worked in Mindshare Fulcrum for over 10 years handling buying for Unilever business

exchange4media Staff Oct 18, 2016 11:25 AM

Mindshare Fulcrum keeps Unilever business post global media review?blur=25

WPP media agency Mindshare has been appointed by Unilever to 60 markets in its global media agency review. The review was held in line with Unilever company policy to evaluate media agency arrangements periodically

exchange4media Staff Nov 24, 2015 8:36 AM

Mindshare Fulcrum celebrates 20 years of partnership with HUL?blur=25

To celebrate the anniversary both companies showcased some of their campaigns and milestones for HUL brands over the years at an event in Mumbai.

exchange4media Staff Nov 19, 2015 11:42 AM

SMG appoints Natasha Kapoor as VP, SMG Mumbai & Gautam Surath as VP, Strategic Planning?blur=25

Kapoor’s previous stint was at Samsung India, where she handled investment, brand activation & strategy for its media procurement & process audit division. Surath has been a Business Director at SMG China in Guangzhou for past 4 years, where he was strategy lead on multiple categories of the P&G business

exchange4media Staff Sep 16, 2014 6:01 PM

Dentsu Aegis Network ropes in Harsha Joshi as EVP - Group Trading?blur=25

Joshi is an industry veteran, who brings with her over 23 years of experience in Media Buying & Planning, Branded Content and Media Audit & Advisory. She has been Head of Media Buying at Fulcrum (Mindshare)

exchange4media Staff Aug 5, 2014 7:57 AM

Dentsu Aegis Network ropes in Harsha Joshi as EVP - Group Trading?blur=25

Joshi is an industry veteran, who brings with her over 23 years of experience in Media Buying & Planning, Branded Content and Media Audit & Advisory. She has been Head of Media Buying at Fulcrum (Mindshare)

exchange4media Staff Aug 4, 2014 5:14 PM

Anupriya Acharya officially takes charge as ZO Group CEO?blur=25

As reported by exchange4media on July 1, Acharya has formally joined ZO. She will assume responsibility for the Group's four leading businesses in India: ZenithOptimedia, Resultrix, Ninah & Newcast

Maneka Tanwani Sep 17, 2013 9:24 AM

What makes the Hindi movies genre lucrative for b'casters??blur=25

With ZEE adding yet another Hindi movie channel to its bouquet, we decode why this genre is a great place to be in

Abhinav Trivedi Aug 2, 2013 9:04 AM

Cannes Lions 2013: India grabs a Silver and two Bronze Lions in PR?blur=25

Publicis Communications' campaign for Apollo Tyres fetched a Silver Lion. O&M & Mindshare Fulcrum's entry for HUL and BBDO India's for P&G won a Bronze each

Priyanka Nair Jun 18, 2013 8:03 AM

Amin Lakhani to head Mindshare Fulcrum?blur=25

In his new role, Lakhani will head Fulcrum, a unit of Mindshare that manages the media planning and buying for the Unilever business in South Asia

exchange4media Staff Jun 14, 2013 9:14 AM

Ad honchos look at the positive side: Goafest 2013?blur=25

McCann WorldGroup’s Govind Pandey, Dentsu’s Arijit Ray, Mindshare’s Anupriya Archarya & Percept’s Ajay Chandwani on what is different about Goafest this year

Priyanka Mehra Apr 6, 2013 9:35 PM

Ad honchos look at the positive side: Goafest 2013?blur=25

McCann WorldGroup’s Govind Pandey, Dentsu’s Arijit Ray, Mindshare’s Anupriya Archarya & Percept’s Ajay Chandwani on what is different about Goafest this year

Priyanka Mehra Apr 6, 2013 9:35 PM