frooti
Packaging Main

The packaging industry, which stood at $32 billion in 2015, had grown at a CAGR of 15% in the last 5 years and is expected to continue growing at a CAGR of 13-15% in coming years

Anam Khan Jun 4, 2019 8:56 AM

Nadia Chauhan

Chauhan, JMD & CMO, Parle Agro spoke about the new campaigns, their digital spends, and working with advertising agency Sagmeister & Walsh

Neethu Mohan May 2, 2019 9:05 AM

Varun Dhawan

The actor who celebrates his 32nd birthday endorses brands like Lux Cozi, Maaza, Ponds, Coca-Cola and Navratna Cool

Dolly Mahayan Apr 24, 2019 11:38 AM

AliaBhatt

Alia, who turns 26 today, has some of the most lucrative endorsement deals in her kitty including Uber Eats, Nokia, Sunfeast Dark Fantasy, Capresse, Mango Frooti, Lux and Make My Trip

Anjali Thakur Mar 15, 2019 8:57 AM

Nadia Chauhan, Parle Agro’s Joint MD and CMO, spoke to exchange4media on roping in Salman Khan as their brand ambassador, association with big televised properties and their plans ahead

Misbaah Mansuri May 14, 2018 9:00 AM

RECAP

We bring you a round up of the top stories making headlines this week.

exchange4media Staff Apr 28, 2018 8:51 AM

Co-presenting sponsor Jio Digital Life took the second spot. Associate sponsors Dreams11 and Vimal Elaichi Pan Masala moved up to third and fourth spots, respectively

exchange4media Staff Apr 26, 2018 8:58 AM

A review of Frooti’s new #TheFrootiLife campaign portrays the fun image of the brand

Misbaah Mansuri Apr 24, 2018 8:57 AM

The multi-media #TheFrootiLife campaign with Allu Arjun will be seen on television across 28 regional specific channels as well as digital, OOH, in-store and cinema

exchange4media Staff Apr 12, 2018 6:35 PM

FMCG brands such as Nimbooz, Fanta, Raw Pressery, Tropicana, Frooti, Mountain Dew, Pepsi and B-Natural are being promoted on JCDecaux Street furniture

exchange4media Staff Jun 30, 2017 4:08 PM

Parle Agro launches #FrootiGoFizzy campaign for Frooti Fizz

The 360-degree campaign includes new TVC, outdoor, print,digital, radio, cinema; Frooti Fizz will also be an associate on-air sponsor of IPL

exchange4media Staff Apr 1, 2017 8:02 AM

Posterscope India creates high decibel OOH campaign for Frooti

Live #TheFrootiLife campaign will create high visibility and impact for the mango drink from Parle Agro

exchange4media Staff Oct 22, 2016 10:37 AM

We are not going anywhere, Parle G slams shutdown rumours

The brand has used more than 8 to 10 newspapers for publishing the ads, there will be around 2-3 insertions per publications

Sarmistha Neogy Aug 9, 2016 8:23 AM

Frooti, Tropicana, Maaza and Paper Boat who wins the Mango wars

Like every year, the tussle between prominent mango drink brands is visible across marketing mediums with players launching new campaigns to target customers

Sarmistha Neogy May 19, 2016 8:49 AM

Parle Agro looks to build Appy Fizz to Rs 3000 crore category

Today the category is just under Rs 1000 crore and is expected to touch Rs 3000 crore in revenues in the coming two to three years, says Nadia Chauhan, JMD & CMO, Parle Agro

Priyanka Mehra May 10, 2016 8:43 AM

Parle Agro looks to build Appy Fizz to Rs 3000 crore category

Today the category is just under Rs 1000 crore and is expected to touch Rs 3000 crore in revenues in the coming two to three years, says Nadia Chauhan, JMD & CMO, Parle Agro

Priyanka Mehra May 10, 2016 8:43 AM

Parle Agro unveils the new summer campaign of Frooti

The flagship brand of Parle Agro- Frooti has launched its new television campaign featuring the actor Shah Rukh Khan

exchange4media Staff Mar 29, 2016 5:40 PM

Who wins Mango Wars?  Frooti, Maaza or Slice?

Three popular mango drinks Frooti, Maaza & Tropicana Slice have engaged in a creative tussle to lure mango lovers to their brands this summer. We speak to experts who review

Sarmistha Neogy Apr 21, 2015 8:40 AM

Parle Agro and Creativeland Asia part ways after nine years

Heads of the companies who are a couple say reason for split was personal

exchange4media Staff Jan 15, 2015 4:19 PM

Is the beverage category over-dependent on use of celebrities?

Using popular stars is considered to be the safest formula to sell a product to the mass market. However, it is important to leverage the equity of the celebrity

Twishy Mar 19, 2013 7:03 PM

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