fans
Brands from tech to quick commerce have shifted from match exposure to total fan immersion, embedding themselves across the entire fan journey to build sustained relationships, say industry players
Sunidhi Vijay May 5, 2026 8:20 AM
While a section of netizens says the messaging breaks through the cluttered advertising environment, others have questioned if the reference was needed at all
e4m Staff Mar 23, 2026 5:08 PM
1 out of 5 shoppers now actively seek AI-powered recommendations to shorten the path from inspiration to purchase
Sudhir Chaudhary, Saravanan Hari, Sugumar, Gayan Senanayaka (Sri Lanka), and Shoaib ‘Tiger’ Bukhari (Bangladesh) feature in film
The multi-film campaign features a narrative between Rajkummar Rao in a double role
exchange4media Staff Aug 22, 2022 11:45 AM
Guest Column: Growth of a business depends on meaningful fan engagement that the technology of today can offer, writes Samridhi Katyal, Co-Founder, Fandrum
Samridhi Katyal Jun 6, 2022 8:30 AM
This service will enable cricket fans to get stats and trivia about matches and players
exchange4media Staff Sep 15, 2021 1:04 PM
The broadcaster said that the upward trend reflects the loyalty of the fans and the popularity of the Indian Premier League
exchange4media Staff May 6, 2021 5:22 PM
Tiwari, Vice President, Marketing Communication, Havells India, shared that the brand will be driving in its robust strategy for digital mediums by exploring new-age platforms
Misbaah Mansuri Apr 27, 2021 8:33 AM
Partnership to include broadcast of all yearly marquee events of New Japan Pro-Wrestling, starting January 09, 2021
exchange4media Staff Jan 8, 2021 12:58 PM
