The association has written a letter to I&B Minister Ashwani Vaishnaw

e4m Staff Sep 18, 2025 3:17 PM

The move could bring pricing pressures for local players but also enhance India's attractiveness for foreign investment, note digital advertising experts

Shantanu David Mar 26, 2025 9:27 AM

The move will have far-reaching consequences, with advertisers likely to benefit from reduced costs when purchasing digital ad services from global platforms

Shantanu David Mar 25, 2025 1:35 PM

The Equalisation Levy, often referred to as the "Google Tax," was first introduced in 2016 at a rate of 6% on online advertisement services provided by non-resident companies

e4m Staff Mar 24, 2025 6:42 PM

Hence, the platform's tariff rates are likely to stay the same

exchange4media Staff Aug 6, 2021 9:06 AM

Introduced by the Indian govt in April 2020, the levy will be applicable even if the buyer and the seller are not based in India

exchange4media Staff Jul 30, 2021 1:59 PM