As per industry watchers, there are still advertisers who want to put their money in the English genre audience and that with fewer players left it will be easy to tackle hurdles in the longer run

Sonam Saini Oct 27, 2020 8:46 AM

Industry experts believe post COVID-19 the genre can sustain on the back of original content, innovative formats and more Indianized programmes with focus on Metros

Sonam Saini Jun 15, 2020 8:24 AM

Watch the specially curated ‘#BroDaMan’ line up on MNX every day, starting 24 May to 30 May 2020 at 5 pm

exchange4media Staff May 23, 2020 11:46 AM

The agency will curate social, creative and digital strategies for Movies Now, MN+, MNX and Romedy Now

exchange4media Staff Jan 22, 2020 11:42 AM

The preferred entertainment destination of the premium classes, English GECs are now taking major strides to tap into larger audience base with mass appealing strategies. Growing at 15% YoY, the genre is expected to rise to Rs.400-450 crore by the end of the financial year

Collin Furtado Aug 11, 2015 8:30 AM