emerging-markets

Naveed Shah assumes new role as Global Head of Adtech and Data at Beiersdorf

Naveed Shah Takes Charge as Global Head of Adtech at Beiersdorf?blur=25

Shah was previously Head of Data & Advertising Technology for Emerging Markets

e4m Desk Jul 6, 2026 9:50 AM

How brands are rethinking mktg as metro-income professionals move to Tier II & III cities

Metro-income professionals move to Tier II & III cities?blur=25

Rather than population growth alone, marketers are tracking affluent non-metro consumers with higher purchasing power and regional preferences, reshaping media, localisation and premium positioning

Sunidhi Vijay Jul 1, 2026 9:11 AM

Why regional footprints are becoming the new competitive advantage for PR agencies?

Dr Sarvesh Tiwari?blur=25

Dr. Sarvesh Tiwari, Founder and Managing Director, PR Professionals, discusses how regional markets are shaping comms strategies and why strong local networks are becoming a competitive advantage

Dr. Sarvesh Tiwari Jun 19, 2026 3:16 PM

Edelman promotes Fadi Tayar to CFO, Emerging Markets

Fadi Tayar promoted to CFO Emerging Markets at Edelman?blur=25

Prior to this elevation, Tayar served as Regional Finance Director at Edelman

e4m Staff May 16, 2026 8:04 AM

Affle names Nikhil Kumar as Chief Growth & Marketing Officer for India & Emerging Markets

Nikhil Kumar appointed CGMO at Affle?blur=25

Most recently, Nikhil Kumar served as the Chief Growth Officer at mediasmart

e4m Staff Apr 29, 2026 2:52 PM

Reckitt posts muted Q1 growth; emerging markets India & China show growth

Reckitt, Q1 growth?blur=25

The company said performance was weighed down by a weak seasonal cycle and ongoing geopolitical disruptions

e4m Staff Apr 24, 2026 12:03 PM