disability
MIB?blur=25

All fresh content released on streaming platforms must, within 36 months of the notification, include at least one accessibility feature each for viewers with hearing and visual impairments

e4m Staff Feb 9, 2026 6:12 PM

Disability-Inclusive Ads?blur=25

Nearly 48% of Indian consumers want more inclusive representation in advertising, well above global averages, highlighting a clear demand for inclusivity

Soumya Gawri Jan 6, 2026 9:04 AM

samay raina?blur=25

Earlier this year, India’s Got Latent, a popular comedy show hosted by Raina, drew ire for jokes targeting people with disabilities, particularly those with spinal muscular atrophy

e4m Staff Oct 28, 2025 1:26 PM

zepto?blur=25

The campaign has two digital films showcasing inspiring stories of inclusivity

e4m Staff Aug 10, 2024 6:00 PM